Role Overview:
We are in need of a data analyst to join our team working on key business areas such as Spotify and Haleon at Publicis Media. As a data analyst, your main tasks will include supporting the analysis of large data sets to uncover insights that provide a comprehensive understanding of media performance. Additionally, you will be responsible for assisting in presenting key findings to clients when necessary.
Key Responsibilities:
- Data Extraction & Analysis:
- Extract data from various databases, such as Google Analytics and direct sources from publishers/vendors.
- Monitor and extract crucial data points to create clear, concise, and client-friendly reports and analyses.
- Utilize data visualization tools to generate interactive and intuitive reports for clients and internal teams.
- Data Credibility & Communication:
- Act as the main contact for all data-related inquiries and issues related to data credibility.
- Ensure precision and reliability in all data provided to clients and internal teams.
- Communicate intricate data insights in a comprehendible manner, tailoring the presentation to different audiences.
- Reporting System & Process:
- Establish and maintain a reporting system and process that allows planners and clients to grasp media performance.
- Foster comparisons between various media channels to enhance campaign strategies.
- Collaboration & Framework Development:
- Collaborate with regional and global counterparts to set up a local framework for KPIs and reporting.
- Collect and manage automation for reporting to generate globally agreed-upon reports.
Specific Skills Requirements:
- Google Analytics Expertise:
- Show proficiency in Google Analytics and its reporting functions.
- Proactively suggest KPIs that align with campaign objectives and client goals.
- Stay informed about the latest features and best practices in Google Analytics for continuous enhancement of reporting and analysis.
- Excel Proficiency and Google Sheet:
- Leverage advanced Excel features, including pivot tables, to present data effectively.
- Create dynamic and visually appealing reports to aid in decision-making.
- Develop Excel-based tools and templates to streamline data analysis and reporting tasks.
- Have a minimum of 2 years of experience.
- Experience in data processing/analysis related to various media data.
- Skills in data analysis: Analyze viewership, readership, click-through rates, and other metrics to optimize media selection and advertising distribution.
- Client-facing/presentation skills (including document preparation).
- Collaboration with external partners.
- Communication skills: Capable of communicating with a variety of individuals to plan and engage with clients on requirements, budgets, negotiations with media companies, etc.
- Proficiency in Native Japanese and Business English (TOEIC score 800 or above).
Additional Information
What Publicis Groupe can offer you:
Join the Publicis Groupe family - a leading modern communications business that provides the following benefits:
- A hybrid, full-flex work style, with 3 days a week dedicated to in-person meetings with clients and/or colleagues.
- Extensive Learning & Development opportunities, including over 15,000 learning programs through our online platform Marcel Classes.
- Work Your World program allowing employees the flexibility to work from anywhere globally for up to 6 weeks annually.
- A culture of open feedback and support through our Career Conversations program to help you achieve your goals.
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with advancement opportunities and collaboration within our global network.
- Various benefits, including different types of leaves, health-related support, and more.
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