Job Description
Role Overview: We are searching for a data analyst to join our team working with Spotify and Haleon. In this position, you will assist in analyzing large data sets to uncover insights that provide a deep understanding of media performance. You will also be responsible for presenting key findings to clients when needed.
Key Responsibilities:
- Data Extraction & Analysis:
- Retrieve data from different databases, such as Google Analytics and direct sources from publishers/vendors.
- Monitor and extract essential data points to create clear, concise, and client-friendly reports.
- Utilize data visualization tools to generate interactive and easy-to-understand reports for clients and internal teams.
- Data Credibility & Communication:
- Act as the main contact for all data-related inquiries and ensure data reliability.
- Maintain accuracy in all data provided to clients and internal teams.
- Communicate complex data insights in a clear manner, adjusting the presentation for different audiences.
- Reporting System & Process:
- Establish and maintain a reporting system and process that helps planners and clients comprehend media performance.
- Enable comparisons between various media channels to enhance campaign strategies.
- Collaboration & Framework Development:
- Collaborate with regional and global colleagues to create a local framework for KPIs and reporting.
- Implement automation for reporting based on globally agreed-upon standards.
Specific Skills requirements:
- Google Analytics Expertise:
- Demonstrate a solid understanding of Google Analytics and its reporting capabilities.
- Proactively suggest KPIs that align with campaign objectives and client goals.
- Stay informed about the latest features and best practices in Google Analytics for continuous improvement of reporting and analysis.
- Excel Proficiency and Google sheet:
- Utilize advanced Excel functions, including pivot tables, for effective data presentation.
- Create dynamic and visually appealing reports to support decision-making.
- Develop Excel-based tools and templates to streamline data analysis and reporting.
Qualifications:
- Minimum 2+ years of experience.
- Data processing/analysis in various media data.
- Data analysis skills including viewership, readership, click-through rates, and other metrics for optimizing media selection and advertising distribution.
- Client-facing and presentation skills.
- Collaboration with external partners.
- Effective communication abilities to interact with diverse individuals for planning and client communication.
- Proficiency in Native Japanese and Business English (TOEIC score 800 or above).
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