概要

Develop marketing strategy and execution plan for Spirits and Wines under Brand Directors guidance


Major Brands :
Hennessy, Sir Davis, Belvedere, and Wine Estates portfolio (Cloudy Bay, Rose Chateau d'Esclans, Joseph Phelps, and a few more still wine brands)

Implement ATL & BTL strategy to achieve volume & revenue target in alignment with short term and long term brand plan.

ATL:
Collaborating with Media team and PR/Communication team, lead project briefing to develop digital / PR / events plan to elevate brand desirability for driving recruitment and loyal fan engagement


BTL:
Collaborating with customer marketing team, develop execution plan for both on premise and off premise.

Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office.

Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working and bring value to MHD's business, brand portfolio and people.

スキル・資格

Qualifications

Over 7- 8 years professional experience in the marketing / business development field
5-7 years of brand management experience in consumer goods / luxury brands industry
Proven experience of luxury marketing with good sense of understanding luxury brands
Experience in international environment would be an advantage
Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
Experience in event planning/ execution - specialize in handling PR/Event agencies
Experience in relation with digital communication
Maintenance of good relations with representatives of the media
Interest in and understanding of wines & spirits industry is a plus

Skills

Language Skills:
Fluent in Japanese and English both in writing and speaking. Proficiency in French is a plus
Strong business/commercial acumen, with a good understanding of managing a brand business
Strong communication skills in an international/diverse environment (both in Japanese and English)
Understanding of brand building within a luxury context
Good organizational and planning skills
Presentation and negotiation skills
Strong numerical/analytical skills
Be creative / lead innovation
Strong people management/coaching skills
Good networking, influencing, and communication skills
Drive for results
Deal with ambiguity
Problem solving / be able to generate solution pro-actively
Take responsibility
Be positive and proactive
Motivate team members
Be "Hands-on"
Take on challenges, be competitive
Be able to identify issues and articulate them logically
Honest in opinions
Listens well
Will to learn and experiment
Challenge orthodoxy
Able to build and manage relationships with stakeholders and partners
Have high interest in lifestyle brands and dining out

業務内容

【Main Responsibilities】

Brand Building

Take the lead role in the delivery of the following outputs with alignment with key stakeholders such as Maison/ Sales/ Other departments.

Annual Brand Plan development and implementation
Mid-Term Plan development and implementation
Promotional plans and details (Calendars, Connection Plan, Budget, KPIs)
Business / Campaign / Activations analysis and reporting
Trade activation implementation maximizing return on investment
Merchandising / Tools plan and development
Briefing to media team and PR/ Communication plan team with sharing goal and strategic intent, and identify the relevant influencers / KOLs for each respective brand to develop the amplification plan on the event / product launch
Analyze / track the market / consumer trend to work together with Market intelligence team
A&P management

Commercial Building

Collaborate with Commercial Excellence team to implement the BBI (Brand Building Investment) plan in Trade.

Share the marketing and BBI plan in details
Align with the commercial plan for each respective brand (Volume, Distributions, Rate of sales)
Analyze the activation result to measure the performance vs KPIs
Leverage Trade / Consumer feedback to reflect to the next action points

学歴

4 years Bachelor degree is a MUST. Masters is a plus.

その他


Reports to:
Brand Director

Number of direct report : 0

Number of team members: 5 (including this role)

Hiring Process

Paper Screening
HR interview & Web test
Brand Director interview
Marketing Director interview

The hiring process is subject to change. Reference checks will be conducted after whole interviews.

選考プロセス

書類選考
人事面接・Web適性検査
ブランドディレクター面接
マーケティングディレクター面接

※選考フローは変更となる場合があります

※すべての面接後にリファレンスチェックをさせていただきます

勤務時間

11AM-16PM Core hour. Flextime working.

The standard hours of work are 7 hours per day.

11:00-16:00がコアタイムのフレックスタイム制

1日の所定労働時間は7時間

その他待遇、手当等

Staff sales, LVMH Group family sales, Annual medical examination, Severance payment, Work from home etc.

スタッフセール、LVMHグループファミリーセール、年次健康診断、退職金制度、在宅勤務制度など

休日休暇

Weekends, National Holidays, Paid Leave, Short-time Sick Leave, Year End/New Year's Holiday, Marriage Leave, Bereavement Leave etc.

土日祝日(完全週休二日制)、有給休暇、短期傷病休暇、年末年始休暇、慶弔休暇等

勤務地情報

国 / 地域 日本 都道府県 東京都 勤務地(住所) 千代田区 神田神保町1-105 神保町三井ビル13F

応募

この求人に応募するには、サインインもしくはアカウント作成が必要です。
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