Brand Manager, Hennessy, SirDavis, Belvedere, Wine Estates

4週間前

Chiyoda Moët Hennessy
Position

Develop marketing strategy and execution plan for Spirits and Wines under Brand Directors guidance


Major Brands :
Hennessy, Sir Davis, Belvedere, and Wine Estates portfolio (Cloudy Bay, Rose Chateau d'Esclans, Joseph Phelps, and a few more still wine brands)

Implement ATL & BTL strategy to achieve volume & revenue target in alignment with short term and long term brand plan.


ATL:
Collaborating with Media team and PR/Communication team, lead project briefing to develop digital / PR / events plan to elevate brand desirability for driving recruitment and loyal fan engagement


BTL:
Collaborating with customer marketing team, develop execution plan for both on premise and off premise.
Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office.

Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working and bring value to MHD's business, brand portfolio and people.

Job Responsibilities

Brand Building


Take the lead role in the delivery of the following outputs with alignment with key stakeholders such as Maison/ Sales/ Other departments.

Annual Brand Plan development and implementation
Mid-Term Plan development and implementation
Promotional plans and details (Calendars, Connection Plan, Budget, KPIs)
Business / Campaign / Activations analysis and reporting
Trade activation implementation maximizing return on investment
Merchandising / Tools plan and development
Briefing to media team and PR/ Communication plan team with sharing goal and strategic intent, and identify the relevant influencers / KOLs for each respective brand to develop the amplification plan on the event / product launch
Analyze / track the market / consumer trend to work together with Market intelligence team
A&P management

Commercial Building

Collaborate with Commercial Excellence team to implement the BBI (Brand Building Investment) plan in Trade.

Share the marketing and BBI plan in details
Align with the commercial plan for each respective brand (Volume, Distributions, Rate of sales)
Analyze the activation result to measure the performance vs KPIs
Leverage Trade / Consumer feedback to reflect to the next action points
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