Kenvue Is Currently Recruiting For A:
Self Care, OTC Brand Manager
*What We Do*
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON'S and BAND-AID that you already know and love. Science is our passion; care is our talent.
*Who We Are*
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you Join us in shaping our future–and yours. For more information, click here.
*Role Reports To:*
マーケティング マネジャー
Location:
Asia Pacific, Japan, Tokyo-To, Chiyoda
Work Location:
Hybrid
*What You Will Do*
【会社概要】
私たちKenvueは、日々のケアが持つ驚くべき力を信じています。100年以上の伝統と科学に根ざし、Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AIDなど、皆様がすでにご存じでご愛用いただいているアイコニックなブランドを提供しています。科学は私たちの情熱であり、ケアは私たちの才能です。私たちのグローバルチームは、インサイトとイノベーションに情熱を注ぎ、最高の製品をお客様にお届けすることに全力を注ぐ、多様で優秀な22,000人以上の社員で構成されています。専門知識と共感力を備えたKenvuerであることは、毎日何百万人もの人々の生活に影響を与える力を持つことを意味します。私たちは、人を第一に考え、全身全霊をもってケアし、サイエンスで信頼を獲得し、勇気をもって解決します。私たちとあなた自身の未来を、共に切り開いていきましょう。
【職務内容】OTC医薬品向けブランドマネジメント
リサーチ & 分析
- ブランド売上や消化率などの主要KPIや財務レポートを分析
- 消費者・市場調査を行い、新たなビジネス機会を発見し、その市場規模を評価
ブランド戦略の立案・実行
- 事業成長戦略を策定し、クロスファンクショナルな合意を得て、革新的かつ実現可能な事業計画を推進
- ブランド進化戦略を含む中長期的な成長計画を策定
- 営業戦略チームや外部ディストリビューター、また社内のコマーシャルチームと連携し、小売実行計画をリード
コミュニケーション計画と実行
- キャンペーンブリーフ、エコシステム、消費者広告、マーケティングプログラムを、市場動向・未充足ニーズ・競合動向を体系的に評価した上で策定
- 消費者インサイトやメディア行動に基づき、先進的なコミュニケーション・メディアプランを設計
- 緊急性を持ち、マーケティングキャンペーンを確実に実行
- マーケティング施策の効果やROIを評価し、改善可能性のある領域を特定・提言
主要ブランド指標の管理
- 適切な測定ツールを用いてブランドヘルスを継続的にトラッキング
- 売上計画・予測を実施
- 予算の策定・管理を担当
【応募資格】
求める人物像・経験・行動特性
- 消費者中心かつアジャイルなマインドセットを持つ方
- 学士号以上を有し、ブランドマネジメントに関連する経験を有する方
- 製薬業界またはFMCGマーケティングで3年以上の経験を有する方
- 外部ディストリビューターとの業務経験があれば尚可
専門性とスキル
- 社内(エネーブリングチーム等)、社外(リージョナルマーケティング/代理店等)双方のステークホルダーと連携したクロスファンクショナルなコミュニケーション能力およびプロジェクトマネジメントスキル
- 戦略的思考力、分析力、問題解決能力
- 日本語(N1以上)および英語(ビジネス以上)での流暢な会話・文章力
Kenvueは、機会均等雇用主であることを誇りに思っています。すべての有資格者は、人種、肌の色、宗教、性別、性的指向、性自認、年齢、国籍、退役軍人の地位、またはその他の法的に保護された特性に関係なく、ビジネスニーズ、職務要件、および個人の資格に基づいて雇用の検討を受けます。
*What You Will Do*
Role Duty & Responsibilities
Brand Management
- Research & analysis
・Analyzes key performance indicators and financial reports such as brand sales and offtake
・Conducts consumer/market research to find new opportunity area and assess the size of prize
- Brand strategy development & execution
・Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
・Develop longer term growth plan including brand evolution strategy
・Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
- Communication planning & execution
・ Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
・ Design advanced communication and media plan based on deep consumer insight and media behaviors
・ Flawless execution of marketing campaign with sense of urgency
・ Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
- Key brand index management
・Keep track of brand health through appropriate measurement tools
・Plans and forecasts sales
・Budget planning and tracking
*Qualifications -What We Are Looking For*
Related Experience & Behavior, Competency
- Consumer-centric & agile mindset
- Bachelor's degree and above with relative brand management experiences
- 3+ years of Pharmaceutical or FMCG marketing experience
- Experience of working with external distributor is a plus
Expertise and Skills
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strategic thinking & analytical and problem-solving skills
- Ability to speak and write in English and Japanese fluently
If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.
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