Key Responsibilities: Country Manager | Japan
Market Strategy Development:
- Develop and implement a comprehensive market strategy tailored to the Japanese iGaming market, focusing on both short-term and long-term growth objectives.
- Identify and pursue new business opportunities, including partnerships, sponsorships, and other market entry strategies.
- Oversee the adaptation of our Crypto Casino and sports-betting products to meet the specific needs and preferences of Japanese players.
- Ensure all aspects of the product, including user interfaces, customer support, and promotions, are fully localised to enhance user experience.
- Collaborate with product development teams to incorporate feedback from the Japanese market into product enhancements and updates.
Marketing Strategy & Execution:
- Develop and lead a targeted marketing strategy to build brand awareness and attract Japanese customers.
- Manage the creation and execution of marketing campaigns that resonate with local audiences, ensuring alignment with overall company goals.
- Monitor and analyse the performance of marketing initiatives, making data-driven adjustments to maximize ROI.
Affiliate Management & Onboarding:
- Establish and manage relationships with local affiliates to drive traffic and customer acquisition.
- Oversee the onboarding process for new affiliates, ensuring they are equipped with the necessary tools and resources to promote the brand effectively.
- Continuously optimize the affiliate program to improve performance and maintain strong, mutually beneficial partnerships.
Brand Strategy for the Market:
- Develop and execute a robust brand strategy that positions the company as a leading iGaming operator in Japan.
- Ensure brand consistency across all customer touchpoints, from marketing materials to customer service.
Crypto Landscape & Payment Operations:
- Stay informed of the local cryptocurrency landscape, including trends, regulations, and market conditions, to ensure smooth and compliant payment operations.
- Work closely with payment providers and internal teams to optimize cryptocurrency transaction processes, ensuring reliability and security for users.
- Stay informed of any regulatory changes and adjust strategies and operations accordingly.
Team Leadership & Management:
- Recruit, lead, and manage a local team to achieve business objectives.
- Provide leadership and direction to ensure high performance and alignment with company goals.
Financial Management & Reporting:
- Oversee the financial performance of the Japanese market, including budgeting, forecasting, and reporting.
- Manage the market's P&L, ensuring sustainable and profitable growth.
Performance Monitoring & Reporting:
- Set, monitor, and report on KPIs for the Japanese market, providing regular updates to senior management.
- Utilize data analytics to drive strategic decision-making and optimize overall business performance in Japan.
The ideal candidate for this role is an experienced professional with a strong background in iGaming, ideally in the crypto casino and sports betting sectors. They should possess a deep understanding of the Japanese market, with proven expertise in market strategy development, product localization, and targeted marketing. The candidate should have a track record of driving business growth, managing affiliate programs, and ensuring regulatory compliance in the crypto landscape.
This is a remote position.
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