You will be in charge of planning, executing, reviewing, and improving advertising operations and web marketing measures for multiple businesses such as "Nursery Bank" and "Hospitality HR," as well as a wide range of marketing processes.
Nursery school bank is a career change and employment support service for nursery teachers and kindergarten teachers that has the top market share in the industry.
For toC, I will be in charge of promoting membership registration of nursery teachers and creative direction with business branding in mind.
We have researched ways to appeal and present things that will make nursery teachers want to use Nursery Teacher Bank to change jobs, and we have created not only search and display advertising on Google and Yahoo, but also affiliate advertising and aggregation sites.
We will be responsible for maximizing customer attraction using all channels such as SNS advertising.■Hospitality HR
Omotenashi HR is a job change and employment support service specializing in the accommodation industry that was released in December 2019.
In a business where the market is not yet fully mature and there are few similar services, we have achieved 200% growth compared to last year.
In order to promote membership registration for toC, we are not only operating web advertising media, but also working on paper media using FAXDM etc.
for toB, and we are implementing marketing measures using methods that match the people we want to provide value to.
Responsible for improvements.We will mainly operate Google and Yahoo search/display advertisements and aggregation sites, and we will also use SNS advertisements in the future to improve customer attraction so that we can grow our business.
[Role of digital marketing position]
We are responsible for maximizing customer attraction and cost effectiveness by utilizing the advertising budget and using all available media.
We will be responsible for everything from strategy construction to policy planning to implementation and verification, contributing to business expansion within our own hypothesis verification cycle.
We will be in charge of promoting our own services to solve social issues, with an eye toward branding services through appeals and banners.
[Business content]・Planning, execution, and improvement of online/offline customer attraction for core businesses and new businesses
・Planning and execution of improvement measures unique to in-house collaboration with sales, development, and designers
・Google, Yahoo ads, various SNS ads, aggregation site advertising operations such as Indeed, operation and growth of affiliate ads (budget increase)
・Text, creative, LP design and site improvement measures aimed at improving advertising effectiveness not only in terms of number of customers but also in terms of business profitability such as ROAS and CPA.
[Target index]
The main indicators are to maximize the number of customer acquisitions (registrations, applications, inquiries, etc.) and lower unit costs relative to the advertising budget.
Furthermore, the scope of improvement also includes operation and implementation of measures aimed at improving business cost effectiveness (indexes such as ROAS and ROI), as well as the number of customers in each customer area.
[What you get from this job]・Since it is operated in-house, it is easy to implement operational measures with a sense of speed, and all data can be obtained in-house.
・If the advertising budget is within the advertising budget, challenging measures for existing media or payments for introducing new media can be executed smoothly and almost immediately.
・Many of the products are still in the startup phase, so you can feel that your customer attraction measures are directly expanding your business.
[Fastest promotion based on performance × Achieving a wide range of marketing challenges]
We are a group that implements methods from all options to create a desire to buy and create a system that continues to sell.
Digital marketing, CRM, social media, content, all possibilities must be explored. That experience will guide you through the shortest route to becoming a marketer with a high perspective.
・Internal promotion rate of CxO: 57% (4 out of 7 people were promoted to lead CxO)
・Promotion from leader to manager in an average of 1 year (minimum 6 months)
・You can open a new CxO position based on your own skills and experience.
・There are non-fixed career options such as "Digital Marketing × CRM", "Content Marketing → Social Media Marketing", and "SEO specialized"
[Recruitment background]
NextBeat operates businesses with various business models such as BtoB, BtoC, and CtoC, but we plan to make a full-fledged effort to attract customers, especially as toC services enter an expansion phase.
We are looking for people who can attract customers to web services at a low cost per acquisition, and who can not only manage web advertising but also conduct efficient direct response customer acquisition, including offline and PR.
We are looking forward to your application if you are aspiring to become a marketer who will lead our business together.
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