Dyson is a global technology company on a mission to improve peoples' lives: whether that be by engineering high performance technology to keep their floors and air clean – to patented beauty innovation to style their hair.
Dyson has a long history of innovation in Japan, from James Dyson's first commercial vacuum cleaner (G-Force) to the latest Dyson robotic cleaner.
Dyson leads the Japanese stick vacuum market – and has built a portfolio of innovation; from air care to hair care.
Japan is one of Dyson's most successful global markets with ambitious growth plans.About The Role
PURPOSE OF POSITION:
As the media and social lead, the role is responsible for media strategy and plan development, management and improvement of media spending, owned media strategy / plan development and executions across categories to drive growth of sales and profitability.
The role incorporates traditional media, digital performance and owned media to deliver the optimum and most effective media spending and social communications.
In this role you are the gatekeeper to grow relationship with our media and social agencies, tasked with ensuring they continue innovating to deliver the required demand.
You will work with a media manager (reporting to this position), multiple local teams (Category management teams, E-commerce team, PR team, Creative and operation team, Finance team), global media teams and external agencies.
Underpinning all the above is insight, ideas and efficiency – you will need a growth mindset and a curiosity to deliver results smarter.
Paid media strategy development and management
Work with Japanese marketing director to define effective spending and allocation across categories / campaigns and channels mainly media planning based on analysis of business performance and media spending to maximize efficiency of media investment
Report to stakeholders of media performance how to contribute to sales and propose how to improve ROI
Analyze SOV / SOS data and sales performance with agencies and finance
Accelerate and embed the understanding of cross channel dependency with insights from marketing mix modelling (MMM).
Review and manage media agency, timeline, plan and resourcing SOW – as well as quarterly plans to deliver business needs.
Manage media budget / spending and ensure all JP data inputs to global team are an accurate reflection of how budget is being spentOwn relationship with agencies, internal team and digital partners (Google, Facebook, Twitter, Yahoo etc.) to define to deliver engagement and efficiency at scale.
Paid media planning and supportWork with category teams and e-commerce team to define media strategy that complements commercial ambition and meets business target of each brand and channel
Support category teams to create consumer journey of each campaign and to set proper KPI for each touchpoint to meet total KGI of each campaign
Review all KPIs are met / exceeded and maximum value is extracted from our media investment
Owned media (social) strategy / plan development, execution and management
Develop social media strategy for each platform (Instagram, X, Facebook, YouTube, TikTok, LINE) to recruit new followers, increase engagement, and increase purchase especially at our official site
Develop and manage and our social media content calendar, including creative briefs and copy writing.
You'll work closely with other functions, developing a social media content strategy that supports business goals and strategies, whilst staying true to our global strategy and the expectations of audience and channel.
Align with category teams and global teams about content and executionMonitor each platform to improve social plans and utilize organic actions
Manage our social listening reports using Sprinklr; brand, category / product and events
Measure performance with social media tools, ideally Sprinklr, delivering regular reports on the performance of our social media presence across POE.
Fulfil Other Duties As RequiredFix things that you can see need fixing.
Identify problems and find solutions.
Promote and demonstrate Dyson behaviours.
Experience
About You
Demonstrated experience in marketing – specifically media planning and digital marketing in Japan
Over 10 years' experience working for FMCG companies
Experience in managing or working in media agencies both on and offline in Japan
Experience of social owned media strategy development, planning, and executions
Proven ability to project manage and drive projects from conception through implementation and to analyse post-campaign results
Experience using Web analytics tools and Content Management Systems beneficial
Experience in leading social media and community management or a related field
Proven experience managing social media planning and listening tools, ideally Sprinklr
Experience in using first party and third party data to improve relevancy of comms
Experience of working in Japan and with Japanese media entities
Skills/Competencies
Solid knowledge of all digital marketing channels, tactics and their roles
Logical thinking and priority setting
Passionate about growth of business
Well organized with strong time management skills and ability to prioritize and multitask with shifting priorities in a fast-paced environment
Strong presentation / influencing skills – create propositions / visions that instantly resonate with people
Strong communication skills to build relationship with internal and external stakeholders
Energetic and self-starter, able to work as part of a team, but also work independently
Analytical mindset with deep understanding of the Japanese retail business and P/L
Deep understanding of Japanese consumer habit and insights
Japanese – Native level, English – Business level
Dyson is an equal opportunity employer.
We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique.
We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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