Job Description:
Business Overview
The Ad & Marketing Company provides advertising and marketing services, including digital advertising, research, and influencer business.
Its key strength lies in offering comprehensive solutions across all aspects of marketing—from upstream strategy planning to downstream execution such as advertising operations, performance measurement, and data analysis.
Marketing-related businesses include a wide range of marketing businesses, such as "Rakuten Marketing / LinkShare," which provides solutions for all digital marketing; "Rakuten Data Marketing," which provides marketing solutions utilizing Rakuten's owned big data; and "Rakuten Insight," which provides marketing research services. This is an environment where you can place yourself in an organization that forms the core of the Rakuten Group, leading to your own growth and career advancement.
Department Overview
This position belongs to the Media Business within the Marketing-related businesses, which operates a lifestyle media platform with over 10 million monthly users. With the mission "Close to everyday life", we deliver points-related content, news, and lifestyle information to provide users with a fun and valuable daily experience.
The position is specifically responsible for the household budgeting and asset management app, which visualizes users' financial flows in a fun way and supports them in saving money. This startup-like initiative launched the iOS version in April 2024 and plans to release the Android version in 2025.
Position:
Why We Hire
With rapid growth in both users and revenue, we are strengthening our recruitment efforts to expand the business.
Attractions of the Role
Since you will be handling a rapidly expanding app service with a small, elite team, you can work with a venture-like feeling within a large company.
Position Details
Because this is a small, high-performing team working on a rapidly growing app service, you will experience the venture-like environment of a startup while being part of a large company.
We are seeking someone to maximize revenue by promoting media planning, forming business alliances, and creating marketing strategies using Rakuten Kakeibo's unique assets such as its distribution channels and user transaction data.
Key Responsibilities
- Build business alliances with Rakuten Group services and external companies
- Propose display advertising using Rakuten Kakeibo's unique assets and data
- Plan and execute affiliate marketing campaigns
- Plan and promote client-sponsored campaigns
- Conduct effectiveness analysis using Rakuten data after campaign execution and propose improvements
- Set KPIs, manage progress, and commit to achieving targets
Work Environment
Organization structure
- Team size: A small but elite team
- Age group: mainly in their 30s
- Ratio of new graduates to mid-career hires: new graduates (30%), mid-career (70%)
Average overtime
- Around 10–20 hours per month
Mid-career backgrounds include
- Web marketing planning
- Solution-oriented corporate sales
Mandatory Qualifications:
- At least 1 year of experience in solution-oriented corporate sales
- Understanding of advertising performance indicators (CTR, CVR, CPA, etc.) with the ability to propose improvements
Desired Qualifications:
- Ability to plan proposals utilizing AI/data to solve client marketing challenges
- Ability to develop new segments and products using data
Preferred qualities
- Strong communication skills and ability to work with internal and external partners
- Commitment to achieving goals
- Strong numerical literacy and KPI management skills
- Flexibility to adapt to environmental changes
- Problem-solving ability
- Proactive and able to take initiative with speed
- Productivity-oriented working style
- Logical thinking skills
Other Information:
Additional information on Location
Futako Tamagawa Rise Office
Additional information on English Qualification
English Requirement: Yes
*TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection process.
Rakuten Group, Inc. Homepage Link
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- Recruitment * Employment type is detailed
- Rakuten
#business #serviceplanner #BusinessDevelopment #adandmedia #RakutenKakeibo
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