Tokyo Shiseido

Location: Shiodome

Division: ELIXIR Global Brand Unit

Job level: Group manager(GG13)

Reports to: Director

Contract type: Full-time


• 「エリクシール」は、日本シェアNo.1のスキンケアブランドです。

• 資生堂を資生堂を代表する日本発グローバルスキンケアブランドであるエリクシールのヘッドクオーターで、

グローバルでのコミュニケーション戦略立案、およびキーアセット開発をリードするグループマネージャーを募集いたします。

• 部内外のキーリーダーと連携し、エリクシールのグローバルでの成長を支える重要なポジションです。

キーアイテムのコミュニケーションを設計すると同時にPR戦略も立案し、

マーケットをまたいだグローバルスケールでのエリクシールのブランドエクイティの強化において、活躍することができます。

• グローバルイノベーションセンター(研究所)との協業により、ゼロベースで新製品コミュニケーション戦略・およびアセット開発を行うことができる、とてもチャレンジングな環境です。

また、日本では化粧品業界最大級のTVCMを放映するブランドであり、開発したアセットが全国展開される様子を間近で見えることができる、とてもやりがいのある仕事です。

Roles & Responsibilities(業務内容)

■コミュニケーション戦略立案/アセット開発
1発売地域を跨いだ、カテゴリーごとのLandscape analysis and problem setting

2キーアイテムのGlobal Communication Assetsの開発 (Product/テクノロジー関連)

3ブランドコミュニケーションのGlobal communication Assets の開発 (ブランドMV、ブランドサイトetc)

■PR戦略立案/アセット開発

1グローバルPR戦略の構築

2PRブック、PRコンテンツの開発

Requirements(必要な能力/経験/資質)

1グローバルな環境での高いマーケティングコンピテンシー

2資生堂ジャパンを含む、日本での豊富なマーケティング経験、およびグローバルな環境でのマーケティング経験(あわせて8年以上)

3日本語、およびグローバルコミュニケーションスキル: ネイティブレベルの日本語能力。

加えて、ビジネスレベルの英語能力と、グローバルな環境で最適なコミュニケーションとリーダーシップの発揮。

4Organization buildingの経験(5人以上の組織を3年以上リードした経験)

5資生堂、および資生堂ジャパンの組織、ビジネスプロセスを熟知し、

リージョンや各ブランドのキーステークホルダーと連携し、GroupのKPIを達成することができる。

6Nice to haveで海外でのマーケティング経験



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