Role Responsibilities:
This position is responsible for leading influencer marketing and social media marketing of Klook Japan.
Influencer Marketing
- Create and implement effective influencer marketing strategies of Klook Japan that are in line with the overall Klook Japan marketing strategies as well as the global influencer marketing strategies
- Manage end-to-end influencer projects in Japan, from acquisition, negotiation, contracting, onboarding, managing to reporting of their performance to local and global stakeholders
- Work closely with cross-functional teams including marketing campaigns, global influencer marketing, global supply, etc. to ensure strategic alignment through necessary negotiation and to streamline operations
- Expand and nurture Klook ambassador community through the in-house affiliate program for social media influencers called "Klook Kreator Program" to achieve its goals and KPIs
- Handle day-to-day communication with influencers and related vendors, negotiating fair rates for content, ensuring the relevant agreements are in place, guiding them to post the most relevant contents to meet objectives and troubleshoot as necessary
インフルエンサーマーケティング
:Klook Japan全体のマーケティング戦略およびグローバルなインフルエンサーマーケティング戦略と整合性のある、効果的なインフルエンサーマーケティング戦略の立案と実行していただきます。
:日本国内におけるインフルエンサー案件の獲得、交渉、契約、オンボーディング、管理、パフォーマンスの報告までを一貫して担当していただきます(ローカルおよびグローバルのステークホルダー向け)
:マーケティングキャンペーンチーム、グローバルインフルエンサーマーケティング、グローバル供給チームなど、他部門と緊密に連携し、戦略の整合性を図るとともに業務の効率化を推進していただきます。
:ソーシャルメディアインフルエンサー向けの社内アフィリエイトプログラム「Klook Kreator Program」を通じて、Klookアンバサダーコミュニティを拡大・育成し、目標とKPIの達成を目指していただきます。
:インフルエンサーや関連ベンダーとの日々のコミュニケーションを行い、コンテンツに対する公正な報酬の交渉、契約手続きの管理、目標達成に向けたコンテンツ投稿の指導、必要に応じた課題解決を行っていただきます。
Social Media Marketing
- Manage Klook Japan's social media accounts from overall planning, execution and reporting (Instagram, X and others)
- Leverage social media for new user acquisition and bring impact for key products and campaigns
- Review, report and improve performance of influencer projects and Klook Japan's social media accounts, aligning with the team and marketing goals
ソーシャルメディアマーケティング
Klook Japan のソーシャルメディアアカウント(Instagram、X(旧Twitter)など)の全体戦略の立案、実行、報告を担当していただきます。
:新規ユーザー獲得や主要商品・キャンペーンへの貢献を目的としてソーシャルメディアを活用していただきます。
:インフルエンサー施策およびソーシャルメディアアカウントのパフォーマンスを評価・報告・改善し、チームおよびマーケティング目標と整合を取っていただきます。
Preferred Experience and Skills
- 4+ years of experience in influencer marketing, social media marketing and/or digital marketing under tech and BtoC field (lifestyle, travel, lifestyle, e-commerce, culture space is preferred) with a proven track record of delivering results
- Excellent understanding of social media platforms (Instagram, YouTube, X, TikTok, etc.) and how influencer marketing works
- Exhibits excellent strategic thinking and sound business judgement with a proven track record of taking ownership
- Excellent communication and interpersonal skills to collaborate effectively and strategically with stakeholders from diverse backgrounds, both in Japanese and English
- Strong analytical skills to extract actionable insights from any form of data and to evolve influencer marketing strategies to the next levels
- Strong leadership skills with experience managing and coaching direct reports
- Experience in PR, brand marketing and/or affiliate marketing for B2C online products is a plus
求められる経験・スキル
:インフルエンサーマーケティング、ソーシャルメディアマーケティング、またはデジタルマーケティングの実務経験4年以上(テック系・BtoC領域〔ライフスタイル、旅行、Eコマース、カルチャー分野など〕での経験が望ましい)、かつ成果を出した実績があること。
:各種SNSプラットフォーム(Instagram、YouTube、X、TikTokなど)とインフルエンサーマーケティングの仕組みに関する優れた理解度があること。
:戦略的思考力と健全なビジネス判断力を持ち、自律的に業務を推進した実績があること。
:日本語および英語で多様な背景を持つステークホルダーと戦略的・効果的に連携できる優れたコミュニケーション能力と対人スキルを有すること。
:あらゆるデータから実用的なインサイトを抽出し、インフルエンサーマーケティング戦略を次のレベルに進化させる強力な分析力を有すること。
:部下のマネジメントや育成経験を含むリーダーシップ能力を有すること。
:B2Cオンライン商品のPR、ブランドマーケティング、アフィリエイトマーケティングの経験があれば尚可
The Ideal Candidate:
- Has a start-up attitude with an entrepreneurial, roll-up-your-sleeves mindset and a willingness to help others
- Is not afraid to work independently when needed
- Is a team player with the ability to work across a matrixed organization in a fast-paced and constantly evolving environment
- Is globally minded and comfortable working with people from diverse backgrounds and across different time zones
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