Job Description
Business Overview
You will be responsible for the senior business "Rakuten Senior" operated by the Rakuten Group.

This organization has a mission to simultaneously develop the rapidly expanding senior market and address social issues.

By thinking outside the box and accurately identifying societal needs, we create new added value for society.

• Creating new societal systems in collaboration with national and local governments
• Developing new senior business opportunities in partnership with companies and industry organizations
• Offering innovative solutions that integrate online and offline approaches

This is a rapidly growing business that leverages Rakuten's unique ability to execute dynamic business strategies.

[ What You Can Experience ]

• Experiencing the overwhelming business speed unique to Rakuten, a company undergoing rapid growth
• Marketing approaches utilizing big data from Rakuten's membership information
• Social entrepreneurship (spirit of social innovation and business creation)

[ Mission of Rakuten Senior Business]

Rakuten Senior aims to leverage the power of IT to create a society where the senior generation can live more enjoyable, healthy, and secure lives.

Through the power of business, we address social issues associated with an aging society, such as "extending healthy life expectancy" and "bridging the digital divide."

Department Overview
The department is responsible for a wide range of activities, including managing one of the largest senior-focused platforms in the industry, the "Rakuten Senior" app and web services, the health media platform "Raku-Ken," large-scale senior events, and collaborative projects with national and local governments.

One of our strengths is having various touchpoints with senior users through our in-house services.

You will have the opportunity to experience the entire process, from planning and formulating business strategies, designing and executing initiatives, to operating and improving services.

Another key feature is the extensive collaboration with various services within the Rakuten Group to develop senior-focused initiatives.

This is an environment where not only internal but also external attention and expectations are very high, making it a highly rewarding place to work.

[ Mission & Vision of Rakuten Senior ]

Rakuten Senior is a service launched with the aim of creating a society where "everyone can live healthily, joyfully, and with excitement" in the era of 100-year lifespans.

Position
Why We Hire
We are looking for new team members as we transition into a full-scale business expansion phase.

Position Details
Rakuten Senior aims to enrich the lives of the senior generation through services tailored to their needs. In this position, you will lead the end-to-end UX design process for Rakuten Senior's products and services, from upstream planning to execution. By utilizing the Human-Centered Design (HCD) process, you will deeply understand the characteristics and needs of the senior demographic and promote user-centered design with a focus on accessibility. Additionally, you will leverage design guidelines from Google and Apple to improve UX and UI, contributing to enhanced business outcomes, user satisfaction, and loyalty.

[ Unique Features of Rakuten Senior ]

• Socially Meaningful Products: Rakuten Senior offers services aimed at enriching the lives of senior citizens. You will have the opportunity to be involved in the planning of socially impactful products.
• Utilization of the Rakuten Ecosystem: Leverage Rakuten's unique ecosystem, including Rakuten Points, Rakuten ID, Rakuten Ichiba, and Rakuten Pay, to develop innovative product concepts.
• Driving Innovation: Rakuten Senior fosters a culture of innovation by actively adopting new technologies and trends to drive forward-thinking solutions.

Mandatory Qualifications
[ Required Qualifications ]

We Welcome Candidates Who Meet The Following Criteria

• 3+ years of professional experience in UX or UI design
• Experience utilizing the Human-Centered Design (HCD) process in design
• Proven track record of contributing to business outcomes (e.g., improved conversion rates, retention rates, or user satisfaction) through UX/UI improvements
• Knowledge and practical experience in accessibility (e.g., WCAG, ARIA, color vision accessibility)
• Experience designing based on Google's Material Design and Apple's Human Interface Guidelines
• Experience in planning and conducting user research and usability testing
• Proficiency in wireframe and prototyping tools (e.g., Figma, Sketch, Adobe XD)
• Experience creating user journeys and personas
• Experience building and managing design systems
• Experience proposing UX improvements based on data analysis

[ Ideal Candidate Profile ]

• Passionate about pursuing user-centered design by leveraging the Human
• Centered Design (HCD) process
• Committed to addressing the needs of the senior demographic through accessibility-conscious design
• Skilled in optimizing designs for platforms by utilizing Google and Apple design guidelines
• Motivated to contribute to business outcomes and improve user satisfaction through UX/UI enhancements
• Capable of leading UX strategy from planning to execution
• Eager to devise and implement new methods and approaches
• Driven to contribute to socially meaningful products through design
• Team-oriented and able to collaborate effectively with other departments and stakeholders
• Proficient in improving designs based on data and user insights
• Enthusiastic about learning and adopting new design tools and technologies

Desired Qualifications
[ Preferred Qualifications ]

• Candidates with the following experience are especially welcome:
• Knowledge or interest in services or products for the senior demographic
• Basic knowledge of HTML/CSS/JavaScript to facilitate collaboration with engineers
• Experience designing in an agile development environment
• Familiarity with or experience using the Rakuten ecosystem
• Experience introducing new UX design methods or tools

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