Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA's diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Named Most Valuable Sports Agency by Forbes for nine consecutive years, CAA represents more than 3,000 of the world's top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, executive search, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, Singapore and Beijing, among other locations globally.
Job Description
CAA Sports APAC is seeking a new VP / Director, Partnerships, to join their growing team and focus on the Japan market.
Sales:
- Developing a commercial strategy for our Sports property clients (e.g. Formula 1, Oracle Red Bull Racing, UEFA Euro, Chelsea Football Club, Riot Games League of Legends, T1, Las Vegas A's; LAFC; USTA, LIV Golf, etc.) for the Asia Pacific region, as well as working on selling endorsement deals for CAA Sports Talent, which includes some of the biggest names in sports.
- Creating a prospect list with the sales team for each client.
- Making contact with brands more generally to introduce CAA and our client base.
- Liaising with colleagues globally (especially in London, New York, Singapore) to leverage the CAA network and meet brands.
- Cold outreaching brands to introduce CAA and our client base.
- Meeting with brands to introduce CAA and our clients.
- Negotiating with brands and securing multi-year high-impact sponsorship partnerships for clients.
Relationship Management:
- Developing and building strong relationships with CAA client base.
- Joining weekly sales call with clients to discuss prospect list and strategy.
- Keeping clients up to date on all conversations we are having on their behalf.
- Investing time in looking after our clients so they experience the full reach of our agency.
- Working to develop relationships with non-clients so that CAA can remain opportunistic in the market.
Qualifications/Requirements
- Minimum 10 years of Sales experience in the region.
- Proven track record of securing multi-year partnership deals.
- Good understanding of general marketing & advertising industry, sports marketing is optional.
- Experience in selling to Asian businesses, specifically within Japan, is essential.
- Strong understanding of cultural and business nuances in Japan market.
- Excellent verbal and written communication skills at professional level in both Japanese & English.
- Willingness to travel regularly, both short and long-distance.
- Excellent organisational and multi-tasking skills.
- Ability to prioritise a busy workload.
- Ability to work independently but also collaboratively.
- Ability to build business relationships at senior decision-making levels.
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