Responsibilities
The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business, and our teams include Sales, Marketing, Ops, Account Managers, Agency and partnerships, as well as Marketing Science. At TikTok, our Global Business Solutions (GBS) team plays a key role in generating revenue by promoting our advertising solutions, onboarding new clients, driving ad campaigns, and more. As the TikTok community grows at an unprecedented speed around the world, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real time.
The Growth Agency Team Lead manages a group of Agency Partner Managers who oversee top-tier advertising agencies. This role is accountable for revenue growth, scalable program execution, cross-functional alignment, and developing a high-performing team. The Lead is responsible for turning agency partnerships into sustainable, repeatable, and measurable business growth.
Responsibilities
Team Leadership & Performance Management
Lead a team of Agency Partner Managers with clear revenue goals, account portfolios, and quarterly KPIs.
Provide structured coaching on sales strategy, pipeline building, account planning, negotiation, client presentation, and cross-functional alignment.
Conduct weekly 1:1s, deal reviews, and performance assessments to ensure target achievement.
Build a high-performance culture rooted in data-driven decision-making and ownership.
Agency Strategy & Revenue Growth
Own the business development strategy for a portfolio of Top 30 enterprise agencies.
Develop annual and quarterly business plans with agency executives to drive shared revenue targets.
Identify growth pockets by industry, product, and ad format, and convert them into repeatable playbooks.
Drive joint pipeline creation, co-selling frameworks, and training programs to maximize client acquisition and retention.
Scalable Programs & Enablement
Design and operationalize scalable enablement programs including workshops, academy sessions, cross-border initiatives, and creative acceleration tracks.
Define success metrics, track adoption, and optimize program performance across agency partners.
Work with Marketing and Product teams to translate agency needs into scalable playbooks, learning paths, and templates.
Cross-Functional Collaboration
Partner closely with Vertical Sales, Marketing Science, Creative Labs, Product, Training, and Operations to remove blockers and unlock growth.
Lead cross-functional projects such as new product activation, creative supply expansion, incentive utilization, and measurement adoption.
Consolidate agency-side feedback and influence product and go-to-market roadmap.
Data-Driven Insights & Performance Improvement
Analyze agency and advertiser performance to identify trends, best practices, and performance gaps.
Guide the team on using data tools to derive insights and develop actionable plans.
Conduct root-cause analysis on underperforming portfolios and build remediation plans.
Process, Tooling, and Operational Excellence
Identify inefficiencies in agency workflows and propose scalable solutions through tooling, automation, or operational redesign.
Lead continuous improvement initiatives including pipeline inspection, SOP creation, and reporting automation.
Ensure compliance with internal processes, forecast accuracy, and high-quality documentation.
Culture, Inclusion & Leadership Behavior
Foster an inclusive, transparent, and collaborative team culture.
Promote diverse perspectives and support open communication.
Serve as a role model by demonstrating TikTok's leadership principles and values.
Qualifications
Minimum Qualifications
5+ years of sales experience in digital media, digital ad agencies, ad tech companies, etc. on digital platforms and integrated ad agencies
Understand specifications and placement algorithms of multiple advertising media
Ability to negotiate tenaciously and propose solutions from the customer's perspective
Strong teamwork and cross-functional colaboration skills
Japanese fluency level or above
Preferred Qualifications
Digital ads Sales
Analytical Skills
Global platform and project management
Growth mindset and passion to drive client's business forward
Open, transparent and collaborative workstyle
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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