Why PlayStation?
PlayStation isn't just the Best Place to Play — it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
■職務内容 / Job Description
本ポジションは、PlayStationブランドおよびプラットフォーム(主にPlayStation5)に関する日本市場向けのマーケティングコミュニケーション戦略の企画・実行を担うポジションです。
ハードウェア・ソフトウェア・サービスなどPlayStationに関連する魅力的なプロダクトを、ゲームファンはもちろん、これから出会う新たなユーザーにも届け、ブランド体験を広げていくことがミッションです。
マーケティング戦略の立案からコミュニケーション施策の設計、キャンペーンやアクティベーションの実行までを一貫して担当し、社内外の関係者と連携しながら、日本市場におけるブランド価値とエンゲージメントの最大化を目指します。
【主な業務内容】
- 日本市場向けのPlayStationブランド価値向上に向けたマーケティング活動の企画・実行
- プラットフォーム(主にPS5)に関するマーケティングコミュニケーション戦略の立案と年間活動計画の策定
- 製品・ブランドキャンペーンの設計、進行管理、実行
- インフルエンサー活用やSNS、コミュニティを活かしたオンライン施策の立案・運用
- オフラインイベント、PR施策などリアルな場でのアクティベーションの企画・実行
- 注力ソフトウェアタイトルのパブリッシャー様との共催施策の企画・推進
■組織・チーム紹介 / About Team and Organization
本ポジションが所属するチームは、グローバルのブランド戦略と日本市場のインサイトを結びつけ、より多くのユーザーにPlayStationの魅力を届けることをミッションとしています。
メンバーはゲームやエンターテインメントへの深い愛と専門性を持ち、戦略・企画・実行まで幅広く関わることができる環境です。 日々の業務では、社内のステークホルダー、外部パートナーの皆さんと連携し、部門横断でプロジェクトを進めています。変化とチャレンジを歓迎する文化の中で、マーケターとしてのスキルを磨きながら成長できる環境です。
■求められるスキル・経験 / Skills And Qualifications
【必須(MUST)】
- コンシューマー向けプロダクト、サービス、エンターテインメント関連のマーケティング・プロモーション業務経験(3年以上)
- キャンペーン、広告、イベント、オンライン施策などの企画立案〜実行までの実務経験
- 複数部署・外部パートナーとの協業・調整・プロジェクトマネジメント経験
- 日本語での優れた文章作成・プレゼンテーションスキル
【歓迎(WANT)】
- グローバルブランドのローカルマーケティング経験
- インフルエンサーやSNSを活用したデジタルマーケティングの知見
- 英語での業務遂行(会議、メール等)が可能なコミュニケーションスキル
- ゲーム・エンターテインメントへの強い関心と理解
■求める人物像 / Personality
- ユーザー視点を持ち、ブランド体験の設計にワクワクできる方
- 複数のステークホルダーと円滑にコミュニケーションが取れる方
- 自ら主体的に考え、行動できる方、新しいことにチャレンジし、変化を楽しめる柔軟性のある方
- ゲーム・エンタメに情熱を持ち、PlayStationブランドに共感できる方
■語学力 / Language Skills
- 日本語:必須(ビジネスレベルでの文書作成・対人調整スキル)
- 英語:尚可(TOEIC目安700点以上、読み書き中心)
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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