Description
新設したマーケティング部の一員として、以下の業務を担っていただきます1. オウンドメディア記事の制作(目安:月2本)
- 想定カテゴリー:自社製品・技術/ビジョン・展望/導入事例/お役立ち情報
- ターゲット:中小製造業の経営層・現場責任者・顧客を含むステークホルダー
2. 記事制作のための社内外関係者へのヒアリング・インタビュー
-対象:社内メンバー、顧客企業、製造業有識者(宿泊を含む出張の可能性あり)
3. 構成案作成・原稿執筆・編集・CMS実装
- CMS:WordPress
- 画像や図表の作成 /サムネイル含む簡易デザイン対応
4. パフォーマンス分析および改善提案
- GA4、Looker Studioを用いた効果分析
- 投稿計画の立案・改善
5. 他チャネル展開業務
- HubSpotを用いたメール送付(※オウンドメディア記事更新時以外にも顧客リストに対してアナウンスを行う場合もございます。)
- SNS等での展開
※もちろん、すべてお1人でという訳ではなく、チームで分担しながら実行していきます
Requirements
Requirements
- コンテンツ制作(企画・執筆・編集・公開)の実務経験(3年以上)- GA4、Looker Studioを用いた分析・可視化スキル
- WordPressの基本操作、CMS実装スキル
- MA(HubSpotに限らず)、Slack、Notion、Google Drive等の操作経験
- 顧客との折衝経験、出張対応が可能な方
Preferred Experiences
Preferred Experiences
- BtoB領域・製造業ドメインに関する理解または関心- SEOを意識した構成・ライティング経験
- 一眼レフを用いた簡易撮影/画像補正スキル
- AIを用いた効率的なコンテンツ生成スキル
We are looking for
We are looking for
- ターゲット読者のインサイトを意識したコンテンツ制作ができる方- 製造業に敬意と興味関心を持ち、自ら学んでいける方
- テクノロジーやAIなど新しい潮流をキャッチアップできる方
- 社内外ステークホルダーと気持ちよくコミュニケーションを取れる方
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