会社概要
エスティ ローダー カンパニーズは約150のロケーションで製品を販売しています。 アジア太平洋地域、ヨーロッパ・中東・アフリカ地域、米州地域と、主要3地域に分けて、事業を展開しています。 各地域は1社以上の関連会社で構成され、今日、50を超えるロケーションに関連会社があります。

エスティ ローダー カンパニーズの日本法人(ELCジャパン合同会社)は日本屈指のプレステージビューティ企業で、エスティ ローダー カンパニーズの海外拠点の中でも長い歴史を紡いでいます。 日本での第1号店は1968年、東京の日本橋高島屋本店にオープンしました。

日本のオペレーション
東京都千代田区に移転した本社では、コーポレートおよびブランドチームが働いています。 仕切りのないオープンスペースで洗練されたインテリアデザインと皇居の素晴らしい景色が一望できるこのオフィスは、調和があり、コラボレーションを促す造りとなっています。

日本の研究開発・技術革新拠点も、丸の内本社の隣接するビルに移転しました。 ガレージにヒントを得たレイアウトは相乗効果を高め、「日本、およびその他アジア太平洋諸国で違いがわかる消費者にお喜びいただける製品を作る」という使命の実現をサポートしています。

また、茨城県下妻に工場およびエンジニア・イノベーション・センターを設けました。ELCにとって最先端の施設となり、高品質な製品を生み出し、アジア太平洋地域の消費者に、より一層近い場所での流通を可能にする取り組みです。消費者からの需要は高く、将来的にも大きなビジネスの成長を見込んでいます。

Talents Needs Summary
*The Marketing Talents at ELC holds primary responsibilities to be the "center of brand marketing" and support BGM/marketing leaders on overall brand strategic planning and execution to achieve brand goals.

To achieve responsibilities, it is also required to collaborate and provide insights to Brand team and affiliate teams to ensure unity and execution quality.
Key Roles & Responsibilities*

• Decision Making – Indicate type of decisions typically made and the overall impact of those decisions.
• Problem Solving – Indicate the nature of problems regularly encountered and the complexity of the solutions.
• Independence of Action and Accountability – Indicate the general degree of independence which may range from closely monitored to setting direction.
• Budget Responsibility – Indicate degree of financial accountability. Include actual amount of operating budget and/or cost savings. Include net sales plan responsibility, if applicable.
• Leadership – Indicate management responsibility including planning for the department's future needs, operations, hiring, performance management, salary decisions, talent planning, etc. (i.e., one team, multiple teams, etc.).

About The Ordinary
The Ordinary is a science-driven skincare brand committed to transparency, efficacy, and accessibility. We challenge industry norms with evidence-based formulations and honest communication. Our community is at the heart of everything we do.
Role Overview
The Marketing Manager will cultivate and grow an engaged community of consumers, advocates, and creators for The Ordinary. This role is responsible for strengthening brand loyalty, driving meaningful conversations, and building authentic connections across social platforms, online communities, and offline touchpoints—including pop-up events.
Key Responsibilities

• Brand Awareness & Communication Strategy
• Develop and execute the brand's upper-funnel strategy, including awareness, reach, and consideration initiatives.
• Define the communication framework and brand narrative tailored to target audiences.
• Analyze consumer insights, category trends, and cultural moments to guide storytelling and campaign planning.
• Campaign Development & Execution
• Lead the end-to-end development of integrated campaigns across social media, influencers, and offline media.
• Manage media planning for awareness KPIs (e.g., reach, impressions, VTR, viewability).
• Plan brand voice campaign including offline event that resonates with local consumers.
• Partner with regional marketing to localize global contents and ensure consistency with brand identity.
• Ensure campaigns are optimized for upper-funnel performance and aligned across paid and earned touchpoints.
• Social & Influencer Activation
• Plan content strategies and lead localized content creation for owned TikTok handle that drive organic reach and follower acquisition.
• Build a strong brand community with influencers. Identify and collaborate with influencers and creators to amplify brand messaging.
• Track influencer performance based on reach, impressions, and engagement metrics.
• Analytics & Performance Measurement
• Establish and track upper-funnel KPIs such as reach, impressions, video views, engagement rate, brand search uplift, and top-of-funnel conversion.
• Analyze media results and campaign effectiveness, identifying insights and optimization opportunities.
• Provide clear reports and recommendations to senior leadership.
• Collaboration & Cross-Functional Partnership
• Work closely with SMC and Online team to ensure a unified consumer journey.
• Partner with regional team to align on campaign priorities and adapt assets for the local market.

Qualifications

• 5+ years experience in marketing, community management, and social media or related digital roles, PR Agency background welcome/preferred.
• Proven experience planning or supporting brand activations including events.
• Strong understanding of social platforms, online community dynamics, and creator ecosystems.
• Fluency in both English and Japanese, excellent communication skills with the ability to translate scientific or complex information into clear, friendly language.
• Passion for skincare, consumer education, and evidence-based beauty.
• Highly organized, with experience managing multiple projects simultaneously.
• Ability to work in a fast-paced, collaborative environment.

雇用形態:
正社員

給与:
応相談

業績賞与:年1回

昇給:年1回

※業績、評価結果に準ずる

勤務地
東京都千代田区丸の内3-2-3 丸の内二重橋ビルディング 20階

所定労働時間
7時間30分 (休憩時間別途:60分)

フレックス有、コアタイム 10:30〜16:00、リモートワーク有

※部署により異なる

※営業職はみなし労働制

福利厚生・社内制度
総合福利厚生サービス(東京化粧品健康保険組合、えらべる倶楽部)

※年間6万円分補助、保養施設、リゾートトラスト会員等 自社製品社員割引

定期健康診断

退職金制度(確定拠出型年金、確定給付企業年金)

慶弔見舞金(結婚祝金、出産祝金、傷病見舞金、各種弔慰金、災害見舞金)

通勤手当(上限5万円)、外勤手当(営業職)、時間外手当(管理職以上は深夜残のみ)

休日・休暇
完全週休2日制(土日祝日)、年末年始休暇 有給休暇(入社当日より付与、初年度3~12日、以降最大22日) 特別休暇(結婚休暇、葬祭休暇、病気休暇、公傷休暇、災害時等休暇、母性管理休暇) 生理休暇、リフレッシュ休暇(永年勤続表彰該当者) 介護休暇

研修
入社時研修各種、社内スキルアップ研修(コーチング、ロジカルシンキング、英語会議スキル等)、社外スキルアッププログラム(英語、ビジネススキル、オフィススキル等)、キャリア開発プログラム、E-ラーニング各種

ELCジャパン合同会社
職務執行者社長: ジェームズ アクィリナ
事業内容:
化粧品、医療部外品の製造、販売、輸出入
資本金:
8,000万円
The Estée Lauder Companies Inc.
is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.