A PR Specialist will be responsible for all aspects of our PR operations. Your central goal is to help grow our business locally while also increasing brand awareness by working brand marketing team.
Their duties will include strategy, Event, Media relation, and Influencer activity with other professionals and stakeholders and creating PR plan for successful new launches and campaigns.
Our ideal candidate is someone with experience of digital marketing in FMCG or beauty industry. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Universal Accountabilities
・ Develop overall PR & Event strategies for existing brand and upcoming new brand that is in line with marketing and commercial objectives.
・ Develop and execute specific PR & Event activities. Ensure PR & Event activities are optimized to achieve strategic objectives and increase brand awareness and visibility, while maintaining appropriate levels of brand image and positioning
・ Develop the PR & Event budget, and manage overall spend, with an analytical mind-set to assess effectiveness and ROI of PR activities
・ Building relationships with various media and influencers in Japan, responding to inquiries, gifting ,handling interviews, and confirming content for publication.
・ SNS media and digital campaign support, working with digital team
・ Collaborate and strengthen the relationship with internal (marketing, sales) and external teams (agencies) to improve marketing results.
・ Compile editorial calendars and media lists.
・ Use digital tools to identify and pursue new storytelling opportunities.
・ Identify the latest trends and competitor movement affecting our industry.
Required Skills and Experience
・ Experience working in FMCG, Beauty industry
・ More than 5+ years of experience in PR field.
・ Strong experience/knowledge of PR communication
・ Language: Native Japanese, business level of English ,no TOEIC score targeted.
・ Ability of multi-tasking.
・ Frequent, clear, and concise communication skills.
・ High motivation to create new communication and willingness to think outside of the box/
・ Team working spirit, proactive personality with great communication skills to co-work with various internal and external counter parts.
Working Relationships
・ Reports to Brand Communication Manager.
・ Work closely with external agencies and internal stake holders.
Job Tools
・ Microsoft Office Applications, Social listening tool
Work Environment
・ Office based with international travel
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