PURPOSE OF THE POSITION:
Delivering a smoke-free future
Philip Morris is leading the transformation of our industry with Reduced Risk Products.
We're totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
As we transform our industry, we are transforming our business to be more consumer focused, innovative, forward leaning, and agile.
Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints.
The Digital function is responsible for creating experiences to motivate awareness, consideration, activation, and loyalty; as well as the Digital Services required to enable these experiences.
This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities, and programmes.
Reporting to the Digital Loyalty Manager, the Lead Digital Loyalty Orchestration is responsible for increasing customer retention rates and lifetime value, through deployment of data driven, multi-channel marketing strategies and communications.
Responsible for implementing relationship programmes that deliver world class customer experience whilst maximizing opportunities to drive sales across our E-Commerce websites and in-store, by increasing frequency of purchase and triggering referral behavior.
AccountabilitiesAccountability 1:
Plan, develop and deliver communications to our existing and identified IQOS DB members throughout the different channels available, including but not limited to direct email, LINE direct messages to increase engagement of our IQOS database, delivering higher NPS and creating more advocates.
Provide necessary support to ensure targeted and personalized communications are delivered to the correct target audience, via the right channel to increase relevancy and maximize response rate.
Accountability 2Support the definition and creation of processes and procedures related to direct communication activities ensuring accurate and timely implementation.
Build and maintain close relationships with other marketing, commercial and operational functions to ensure accuracy in the set up and monitoring of digital promotions and campaigns.
Accountability 3
Support the orchestration manager to develop new strategy to enhance the IQOS DB members journeys and experience - personalization, targeting, templates - and adapt to all campaigns and communications.
Support the orchestration manager in the delivery of campaigns capabilities needed to achieve our overall digital strategy, programmes, and commercial objectives - create digital brief for digital assets, define communication sequencing for campaigns, define A/B testing plan, drive third party vendors on daily basis, manage outbound communication implementation backlog.
Bring insights from earned media engagement to drive targeting optimization, content optimization, reporting and consumer insight.
Support the orchestration manager to propose an optimal design and functionality aligned to and reflective of our brand, commercial and digital objectives.
Accountability 6
Embed new ways of working in partnership with other functions to ensure all new programmes and projects follow a structured methodology.
Requirements
Work Experience:
Proven background in working with programs on loyalty & retention, advocacy & referral - gained within an agency or client side.
Proven track record of identifying opportunities of improvement, creating projects, & implementation is a necessary requirement.
Previously worked in a digital or CRM department is an added advantage.
Other Skills/function Specifics
Good understanding of latest technologies, Salesforce, LINE
Flexible and responsive attitude
Coaching of colleagues in and outside of the direct team
JOIN A GLOBAL MARKET LEADER
PMI is the world's leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets.
In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products ("RRPs").
RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking.
We have a range of RRPs in various stages of development, scientific assessment and commercialization.Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke.
For more information, see andPMJ is an Equal Opportunity Employer.
19415
Show more Show less
-
Tokyo Philip Morris International ￥2,000,000 - ￥4,000,000 per yearThe Lead Digital Loyalty Orchestration is responsible for increasing customer retention rates and lifetime value, through deployment of data driven, multi-channel marketing strategies and communications.Responsible for implementing relationship programmes that deliver world class ...
-
Tokyo Google Full time￥6,000,000 - ￥12,000,000 per yearBusinesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. · Manage a portfolio of busine ...
-
Tokyo Google ￥8,000,000 - ￥12,000,000 per yearYou bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google an ...
-
Tokyo, Tokyo JP Tokyo & Co. Inc. ￥4,320,000 - ￥6,480,000 per yearWe are looking for a seasoned Technical Project Lead to drive our Digital Operations initiatives, focusing on OSS service provisioning and Telco Cloud deployments. · Lead End-to-End Projects: Take ownership of OSS/BSS projects, specifically in order fulfilment, service provisioni ...
-
Tokyo Interim Professionals ￥60,000 - ￥120,000 per yearJoin our client's dynamic team and become a key player in a transformative journey towards a data-driven future. You will have the unique opportunity to leverage your expertise in data platforms and architecture while collaborating with cross-functional teams. Your contributions ...
-
Tokyo Interim Professionals ￥4,000,000 - ￥12,000,000 per yearJoin our client's innovative team and play a crucial role in shaping the future of application management. · Manage multiple service providers to deliver production support, system administration, user management, and quality assurance. · Drive the development of application oper ...
-
Tokyo Google ￥6,000,000 - ￥12,000,000 per yearBusinesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move wi ...
-
Tokyo, Japan Google ￥50,000 - ￥150,000 per yearBusinesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. · ...
-
Tokyo CHANEL Part time￥2,500,000 - ￥5,000,000 per yearCHANEL Fashion Marketing Team is a department that leads client strategy, digital communication and orchestration of project. Interns are responsible for extracting results on CRM actions, research activities and performing various support for digital social communication. · Extr ...
-
Tokyo CHANEL ￥3,000,000 - ￥5,000,000 per yearCHANEL Fashion Marketing Team is a department that leads client strategy, digital communication and orchestration of project. Interns are responsible for extracting results on CRM actions, research activities and performing various support for digital social communication. · Extr ...
-
Tokyo SpaceFactory ￥8,000,000 - ￥12,000,000全社のDigital戦略に基づき、事業目標達成を支える基盤となるシステムの構築、運用、保守をTech Lead(主にSaaS領域、データエンジニアリング領域)の立場として、最先端の技術を取り入れながら下記主要Digital基盤の導入、開発、運用をしていただきます。 · AWS上でのWebアプリケーション開発経験 · RDBMS、DWHのスキーマ設計、開発経験 · GitHubでのソースコード管理 · 直近5年以内でSalesforce(Account Engagement 、Salesforce Cloud、Service Cloud、Commerce ...
-
Tokyo IBM ￥5,400,000 - ￥10,800,000 per yearSalesforceテクニカル・スペシャリストの役割は、IBMグループにおけるキャリアを育むための社員が世界各国のお客様とIBMとのリレーションをさらに深め、更なる協業を推進していくことを担います。様々な専門性を持った有識者との協業により、お客様に価値ある変革をもたらすクリエイティブなソリューションを作成します。 · ...
-
Tokyo Genesys Full time￥400,000 - ￥1,200,000 per yearAs a Partner Marketing Manager, you will be responsible for developing and implementing the partner marketing strategy across the Japan region that will increase partner engagement and enablement, demand generation through partners, and expansion of Genesys' partner ecosystem and ...
-
Tokyo キンドリルジャパン ￥900,000 - ￥1,200,000 per yearキンドリルについて · 私たちは、世界が日々依存しているミッション・クリティカルなテクノロジー・システムの設計、構築、管理、およびモダナイズを行っています。 では、なぜキンドリルで働くのでしょうか? 私たちは常に前進しており、社員、お客様、そしてコミュニティーのために、より公平でインクルーシブな世界を築けるよう常に努力を続けています · 職務 · SOC (Security Operation Center)で活躍するセキュリティ技術者を募集します。 · 【業務内容】 SOC ソリューションでの小中規模プロジェクトにおける提案・導入・運用局面を、技術者兼 ...
-
Manager, Partnership
2ヶ月前
Tokyo Careers at Marriott Full timeThis position is responsible for developing and executing marketing strategies for Marriott International's partnerships in Japan. · Executing campaigns designed to build partnership program awareness, promote products and services, and generate leads to meet partnership KPIs. · ...
-
Chiyoda Microsoft Full time￥4,000,000 - ￥12,000,000 per yearStrategic account management role including global business development. · Develops mature strategies to execute plans for the assigned customer to ensure Microsoft and partner sales goals are on target. · Leads efforts with key internal and external partners and business and tec ...
-
Chiyoda Microsoft Full time￥5,000,000 - ￥15,000,000 per yearOrchestrates global teams to gather information, collaborate on performance markers, and identify potential risks in customer accounts. Partners with customers and/or partners to provide innovative solutions in new industries, and to integrate Microsoft technology in their busine ...
-
Tokyo Microsoft ￥8,000,000 - ￥15,000,000 per yearThis strategic account management role includes global business development. · ...
-
Tokyo Microsoft ￥1,560,000 - ￥6,000,000 per yearJoin Microsoft as a Strategic Partnership Lead to drive transformational impact with top customers. · ...
-
Tokyo Partners ConsultingWe're seeking an exceptional Marketing Director, Japan to drive brand performance across premium beauty portfolios while developing the marketing organisation. · This transformative role combines hands-on leadership with strategic oversight, offering the unique chance to shape co ...
-
Tokyo Microsoft ￥60,000 - ￥120,000 per yearA role like this may very well be the pinnacle of your career. · Be part of a dynamic, world-class community that will enable you to learn, collaborate, · and contribute with the top minds in the industry.You will build and foster relationships · with the largest government custo ...
