Job Description
Business Overview
Rakuten Group, headquartered in Japan, serves approximately 100 million users in Japan and over 1 billion globally. We offer more than 70 services across various fields, including e-commerce, payment services, financial services, telecommunications, media, and sports.

The Commerce & Marketing Company primarily provides internet services related to shopping, lifestyle, and leisure, offering a wide array of services that make daily life more enjoyable and convenient.

Department Overview
Net super market & How Rakuten zenkokusuper Helps

• About "Rakuten zenkokusuper"

Launched in Jan 2022, Rakuten zenkokusuper is a platform for supermarkets to run their net super services. We've partnered with major players like Seiyu, Beisia, and Inageya, as well as influential local supermarkets. We help them launch, scale, and quickly monetize their online operations, with more partners joining all the time.

• A Booming Market:

The online grocery market is experiencing explosive double-digit growth, a trend set to continue. This expansion is driven by evolving consumer needs, including an aging population and increasing dual-income households, all demanding greater convenience.

• Our Mission & Impact:

Our mission is to empower local retailers and consumers through digital innovation. By making essential food shopping easier and richer, we directly improve daily life. Since supermarkets are vital to local economies, our support also fosters regional revitalization, making our work highly socially impactful.

• Innovation & OMO:

In 2024, we launched the Rakuten zenkokusuper APP. This groundbreaking APP seamlessly integrates online and in-store services, all within a single interface. This innovation addresses the growing demand for OMO (Online-Merge-Offline) solutions from supermarkets, marking another key area where we deliver significant value and drive industry change.

Position
Why We Hire
Expanding Our Team for Explosive Growth.We're growing rapidly, now in our fourth year since launch, with immense potential still ahead. We have numerous retail partners eager to join our platform.As the number of partners and users continues to grow, data needs will increasingly expand. Therefore, this position offers an exciting opportunity to actively contribute to business sales and revenue through data.

Appealing Business Aspects

• Rakuten National Super's sales are increasing month-over-month, and as it's a market with significant growth potential, this business allows you to genuinely feel the growth of the business through your own efforts.
• Supermarkets play a crucial role in local economies. Therefore, through our support, people's dietary lives become more convenient and enriched, and you can experience the high social significance of contributing to the revitalization of local economies.

This business allows us to consult alongside supermarket partners, solving problems together and celebrating shared growth.

Appeal of Autonomy and Culture

• Rakuten National Super is operated by a team of approximately 20 members. Due to this scale, each individual's work has a large scope of impact and a high degree of autonomy, making it a business where you can visibly and tangibly feel your work contributing to business results, including numerical outcomes.

Appeal as a Career Step

• This is an area with great potential for leveraging marketing data, not only web purchasing data and site traffic data, but also cross-analysis with app data and offline purchasing data. We have also begun challenging ourselves with AI-driven policy considerations. As a Data Analyst or Data Scientist, this position expects you to utilize your existing experience and, beyond just analysis, to collaboratively implement measures and generate sales.

Unique Appeal of Rakuten Group

• Rakuten Group's massive customer base can significantly contribute to the customer acquisition power of businesses operating on our platform. Furthermore, the vast data obtained from this customer base offers diverse and valuable analytical approaches, and the ability to combine it with other data held within the group is a unique and exciting aspect of being involved.
• Rakuten Group's inherent system development capabilities are a unique and highly competitive strength even in a fiercely competitive environment. This role also provides experience in the data x technology domain.

We are looking for individuals who can enjoy these appealing aspects while working with us.

Position Details
Key Responsibilities

• Analysis using marketing data (e.g., online purchase data, site traffic data)
• Developing strategies to increase sales and user acquisition
• Exploring AI-driven initiatives and feature enhancements
• Promoting "Marketing Data Visualization" (aimed at improving overall business decision-making and enhancing the productivity of consulting for merchants)
• Evolving and improving the marketing data infrastructure

Work Environment
Team Structure

• The Super Market OMO/DX Business Department's OMO-PF Section has a team of just over 20 members, primarily in their 20s and 30s.

Of these, 11 members belong to the Marketing Group, which is your assigned department.

• Approximately 60% are mid-career hires, while about 40% joined Rakuten Group, Inc. directly after graduation.

Backgrounds of Our Mid-Career Hires

Our team benefits from a diverse range of experiences, with members joining us from various industries including:

• Retail
• Education
• Finance
• Manufacturing (affiliated companies)
• Service industries

This rich diversity contributes to our dynamic and successful team.

Mandatory Qualifications

• Experience in analysis using SQL, Python, etc.
• Experience in business operations using Excel, PowerPoint, etc.

Desired Qualifications

• Experience using BI tools such as Tableau, DOMO, etc.
• Experience in implementing marketing initiatives utilizing AI.
• A challenging mindset that enjoys not only analysis but also building systems and creating value by generating business revenue through analysis.

Other Information
Additional information on Location
Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.

Proof of qualifications will be required by the time of the job offer.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link

• Recruitment * Employment type is detailed
• Rakuten

business #marketing #PR #datascientist #commerce

Languages
Japanese (Overall - 4 - Fluent)