- 業務内容
大手金融機関におけるリテール部門の各種金融商品・サービスの認知度向上、理解促進、獲得・利用増強を図るプロモーションの企画実行、デジタルマーケティング推進
【主な業務内容】
・商品・サービスに関する、マス向けのTVCM等の認知施策や、Web広告やキャンペーン等の獲得施策の企画/実行
・SNS(X、LINE、Instagram等)や資産運用啓蒙サイトの運営・管理
・店頭やデジタル上のお客さま向け広告物(ポスター、グッズ、Web動画)の企画/制作
・協賛案件、自社キャラクター活用の企画立案
・リテール部門のブランディング
- 必須要件・スキル
<経験>
・広告宣伝/プロモーション経験(企画・制作等)
・デジタルマーケティングの実務経験
<スキル・資格>
・広告宣伝/プロモーションにおける、プロジェクトマネジメント経験を有することが望ましい
・Excel、Word、PowerPoint等のビジネススキルをベースとした、企画業務を遂行するにあたっての資料作成、プレゼンスキル
・Googleアナリティクスをはじめとしたアクセス解析ツールを活用したデータ分析、改善提案スキル
・各KPIの実績から要因を読み解き、施策に繋げることが出来る。また実績や施策について、プロモーションの知見が無い第三者に分かり易く伝えることが出来る。
- 歓迎要件・スキル
広告プロモーション実務(※1、2)について、直近3年以上経験がある方。(事業会社、広告代理店問わず)
※1 デジタル広告(SEM、アフィリエイト、リスティング)(いずれか)
※2 ブランディング・ターゲティング・クリエイティブ・データ分析/解析(いずれか)
- 応募資格
・日本国内在住の方
・N1もしくは相当レベルの日本語コミュニケーションスキルをお持ちの方
- 勤務形態
オフィス出社
エイクエントLINEからのエントリーも可能です。求人ID:206710 と必要事項をチャットでお知らせください。
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