JPN-ENG Senior Content Marketing Executive, Japan

2週間前

Tokyo International SOS

Essential Job Duties And Responsibilities
Join International SOS – Protecting Lives Worldwide
International SOS is the global leader in health and security services, helping organizations keep their people safe and healthy wherever they work. From expert medical and security assistance to emergency response and risk management, we operate in over 90 countries through a trusted network of clinics and professionals. If you're passionate about making a real impact and thrive in a dynamic international environment, join our mission today.

We're looking for a hands-on
Japanese-English Bilingual Senior Content Marketing Executive
to drive demand, generate leads, and boost brand awareness through SEO, SEM, email, social, and marketing automation.

Key Responsibilities

  • Develop and maintain a Japan-specific content calendar, prioritizing campaigns that align with local market needs
  • Create localized and original content for marketing campaigns, presentations, and speaking opportunities, ensuring compliance with brand standards
  • Repurpose global content for Japanese channels, including social media and video, while maintaining relevance
  • Collaborate with sales, marketing, and subject matter experts to deliver impactful campaigns and thought leadership pieces
  • Maintain and update buyer personas and the content grid with insights on Japanese market trends and decision-making behaviors
  • Monitor market dynamics and incorporate cultural nuances into messaging strategies
  • Support account-based marketing initiatives with tailored content for key accounts

Requirements

  • Japanese: Native level
  • English: Business level
  • Minimum 5 years of experience in content marketing, preferably in a B2B environment
  • Ability to create compelling, audience-focused content across multiple channels
  • Experience with design tools (Adobe Acrobat, Photoshop, Illustrator) and video creation is a plus
  • Proven ability to manage multiple projects and stakeholders in a fast-paced environment
  • Preferred: Degree in Marketing, Communications, or Business

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