Amazon is seeking an Executive Editor for the APAC region to oversee editorial content strategy for the About Amazon sites in the region (India, Japan, Australia).
This is a part of the Owned Content & Channels team, which aims to be the first and most trusted source of information and news about Amazon for external audiences.
This person will lead the APAC editorial strategy for About Amazon's APAC sites, which entails covering both news and evergreen stories about the company.
The role will work closely with the various communications and other teams across the organization to frame and optimize these Amazon news stories.
The ideal candidate is an experienced journalist or storyteller, with strong news judgment, excellent writing skills and with experience leading newsroom(s).
This person will be responsible for assigning, generating, and editing original stories about Amazon across a wide range of topics, from new product launches to Prime Video to stories about our workplace.
They will use a mix of audience data and innate story judgment to help create stories that Amazon's audiences care about.
The ideal candidate has experience in data-driven digital journalism and a strong understanding of how to use SEO to guide content strategy.
They should at the same time embrace innovative storytelling and experiment with new types of content. This person will work with our in-house editorial and comms teams and a network of freelance writers.
The ideal candidate should be an excellent communicator who feels comfortable collaborating with and guiding writers across a large organization, including for non-English content.
They also must recognise that a successful content strategy is backed with strong distribution, and therefore will closely collaborate with other teams, like social, to ensure strong organic content amplification.
The successful candidate will have leadership experience, a proven track record of developing and delivering compelling stories and campaigns with measurable results, and a strong understanding of the current digital content landscape.
They should be a strategic global thinker, goal oriented, and enjoy working in a fast-paced start-up culture.This role is based in Tokyo. This person will report in to the International Director of Amazon's Owned Content & Channels team.
Key job responsibilities
Core job responsibilities include:
Strategy:
Develop & implement the owned content editorial strategy - driven by data & SEO - for APAC in line with the global direction but with regional adaptation as needed.
A strong understanding of SEO and data are critical.Content:
Oversee editorial content and campaigns tied to key storytelling and news moments for About Amazon in APAC sites, and collaborate with PR teams and other channel owners.
Partnership:
Act as a content thought partner to PR teams, providing counsel and guidance through all stages of editorial planning, execution and analysis.
Measurement & Evaluation:
Set content goals and implement cohesive measurement to understand program success. A strong understanding of data (including organic traffic, SEO, recirculation rates, and more) is required. Make real-time program adjustments based on results.
Experimenting & Scaling:
Experiment with story types and topics, develop best practices, create playbooks and toolkits to make our global work more consistent and efficient.
We are open to hiring candidates to work out of one of the following locations:Tokyo, 13, JPN
BASIC QUALIFICATIONS
- 12+ years of communications or journalism experience, managing a publication or division of writers
- 8+ years of digital content or journalism experience
- Bachelor's degree
- A strong understanding of data and SEO and how to use that to drive content
- Masterful storyteller with a journalism background, preferably in digital journalism.
- Proven track record of strategic planning and delivery on significant digital content campaigns tied to measurable business, brand, and/or communications goals.
- Has used data and insights to inform content strategy and planning. Proficient with web analytics and SEO.
- Experience developing, editing, and planning web and/or digital content, including using CMS tools.
- Has worked globally or across the region and developed scalable best practices.
- Ability to exercise high judgment in narrow time frames.
- Self driven, entrepreneurial spirit—enjoys taking responsibility and making things happen
- Knowledgeable about digital communications and story trends and able to apply these insights to their work.
- Thrives in a collaborative environment and is willing to roll up their sleeves to get the job done.
- Excellent written and verbal communication skills.
- Fluent or conversational in Japanese.
就業の場所における受動喫煙を防止するための措置に関する事項については、下記リンク先をご覧ください。
The salary information can be provided individually prior to the 1st interview
賃金に関する条件は、1次面接の前に個別にご案内することができます
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