Brand manager, Vaccine marketing

5日前

Minato 711 GlaxoSmithKline K.K. Full time

Description

:

This role will report directly to the Senior Brand Manager for shingles vaccine marketing in Japan, and will be responsible for enhancing promotional activities in the cardiovascular area to accelerate the penetrating of GSK's Shingles vaccine.

Specific accountabilities include:

  • Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix.
  • Partnering with global commercial teams; represent Japan needs into Global VCT to ensure Japan business is successful including proactive provision of strategic inputs and insights.
  • Setting direction and ensuring strategic alignment across functional stakeholders.
  • Managing short and long range forecasts.
  • Ensuring reliable supply.
  • Maintaining detailed understanding of disease and competitive marketplace.
  • Fostering an environment of innovation, inclusion, challenge, trust and development.

    • 必要な条件 Basic Qualification

  • 循環器領域におけるマーケターとしてのビジネスプランニング、外部ステークホルダーとのエンゲージメント経験
  • 製薬会社、ワクチン会社、またはバイオテクノロジー会社、コンサルティング会社での10年以上のビジネス、またはコマーシャル経験(グローバル部門での実務経験があれば尚可)
  • 複雑な環境における戦略立案
  • ブランドマーケティング計画の立案・実行における効果検証
  • 英語での文書および口頭でのコミュニケーション能力
  • 組織横断的なチームにおいて、自身を起点としてタスクを遂行した経験;シニアリーダーの関与を含め、あらゆるレベルで影響力を発揮し、クロスファンクショナルな組織環境においてリーダーシップを発揮することができる能力
  • 市場とブランドの機会分析を推進し、実践的なブランドインサイトを立案
  • デジタル環境の変化、特にそれが戦略にどのような影響を与えるかを理解する能力
  • チャネル、価格設定、市場アクセス戦略への理解、公衆衛生にインパクトを与えることへの情熱
  • 学習への意欲:科学的データ、ビジネス推進要因/課題を含むがこれに限定されない、複数の次元に沿った新しい概念やデータを迅速に学習する能力
  • 財務およびP&Lマインドセット
  • ペースが速く、ダイナミックで競争的な環境での成長や、未知の領域を克服することにへの情熱
  • 強いガバナンスマインド
  • Experience in the cardiovascular area with business planning and external stakeholder engagement as a marketer.
  • 10 years or more of business, or commercial experience in a Pharmaceutical,
  • Vaccines, Biotech or Consulting firms, Work experience in global functions is a plus.
  • Strategy development, particularly in complex and novel environments.
  • Demonstrated success in developing & executing brand marketing plans.
  • English: Strong written and verbal communication (TOEIC700~
  • Japanese: Native level
  • Experience influencing without direct authority across cross-functional teams; ability to influence at all levels & build strong relationships in a matrix environment, including senior leader engagement.
  • Drives market and brand opportunity analysis and develops actionable brand insights.
  • Understanding of the changing digital environment particularly how this can impact our internal strategy.
  • Understanding of channels, pricing, and market access strategies; passion for creating an impact on Public health.
  • Learning agility: ability to learn new concepts and data quickly along multiple dimensions - including but not limited to scientific data, business drivers/ challenges.
  • Financial acumen and P&L mindset.
  • Thrives in a fast-paced, dynamic, competitive environment; feels driven to conquer uncharted territory.
  • Strong governance mindset.

    • Why Us?

    GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030. ​

    Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.​

    Important notice to Employment businesses/ Agencies

    GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.

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