Responsibilities:
- New Launches' 360 Marketing Plan
- Ambitions (Sales/Ranking/Etc)
- Media
- Promotions
- Sampling
- Animations
- O2O Strategy
- Post Launch Reports
- Alignment Of Brand Strategy With Both Local And Global Team
- Provide Guidance To Local Marketing Teams
- Consolidate Needs of Local Markets To Share and Seek Support From The Global Team
- Taking on any adhoc assignments as per assigned
- Develop and Implement Brand Marketing Strategy and plans including new initiatives, media plan, PR, and promotions of assigned brands
- Develop and Implement Mid-Long Term Category Strategic Planning
- Lead Product Development project collaborating with China R&D team, closely working with external partners and internal functional leaders (Forecasting, merchandising, pricing, registration, product life cycle management)
Requirements:
- Local Market Experience, at least 5 Years
- Tertiary Education in Marketing, Business, or any relevant discipline
- Minimum 8 years of 360 marketing experience, with proven track record of successful marketing campaigns and product launches
- Experience in Cosmetics category/ industry is a must have
- At least 2 years in a People management capacity
- P&L Management
- Retail Excellence Knowledge
- FMCG Operation Knowledge
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