Company Description
Publicis Groupe is not just a company you work for; it's a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 90,000+ brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all literally at your fingertips.

Publicis Groupe is the first largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation.

Over the past three years our Japan Media team has won numerous pieces of business, making us the one of the fastest growing agencies in Japan and we are now looking to expand the team. This represents a great opportunity to join a fast moving, award winning media team, that offers massive potential for career growth, the opportunity to work overseas via our Work Your World programme, a leading SGD programme and many more career and life expanding programmes.

Overview
As an Associate Data Analyst, you will have the opportunity to work with some of the largest user and SKU-level datasets in Japan. You will utilize advanced statistical techniques to analyze consumer behavior and provide insights that inform both CRM strategies and media campaign optimization.

アソシエート・データアナリストとして、日本国内で最大級のユーザーおよびSKUレベルのデータに触れることができます。統計技術を駆使して消費者行動を分析し、CRM戦略やメディアキャンペーンの最適化に役立つインサイトを提供します。

Responsibilities
Collaborating with media planners and strategists, you will interpret data from various sources to help optimize campaigns, improve targeting, and refine customer experiences. You will be responsible for conducting A/B testing and leveraging measurement techniques to distinguish between effective and ineffective marketing activities and promotions.

You will use top industry tools such as GCP (SQL), Tableau, Power BI, Python, R, Airflow, Adobe Analytics and Google Analytics to perform analysis and create impactful reports.

プランナーやストラテジストと協力し、さまざまなデータを解釈し、キャンペーンの最適化、ターゲティングの向上、カスタマー・エクスペリエンスの改善に貢献します。また、ABテストを実施し、効果的な活動・プロモーションとそうでないものを区別するための分析も担当していただきます。

GCP(SQL)、Tableau、Power BI、Python、R、Airflow、Adobe Analytics, Google Analyticsなど、マーケットで主流なツールを使用して分析を行い、影響力のあるレポート・インサイトを作成します。

Qualifications

• Interest in advertising, communication, and branding
• Business-level proficiency in English
• Experience with SQL for data extraction and manipulation
• Familiarity with data analysis tools such as R or Python
• Understanding of probability and statistics
• Must be currently pursuing a Bachelor's/Master's degree and graduating in 2026/27
• 広告、コミュニケーション、ブランディングに興味があること
• ビジネスレベルの英語力
• SQLを使用したデータ抽出・操作の経験
• データ分析ツール(RまたはPython)の利用経験
• 確率と統計の知識
• 2026年または2027年に卒業見込みのみの方

Additional Information
What Publicis Groupe can offer you:
Be a Part Of The Publicis Groupe - One Of The World's Most Progressive And Dynamic Modern Communications Agencies, And Enjoy The Perks That Come With Our Network Offering

• A hybrid, full flex workstyle, with 3 days a week spent meeting your clients and/or colleagues face to face.
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks out of the year
• A culture of open feedback and support to reach your goals through our Career Conversations program
• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
• And a variety of other benefits and bonuses, including special leave programs, health related support, and more.

Publicis Groupe believes that our people are our greatest asset. Our people are chosen for their skill sets, their ethics and professional qualities without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.