At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.
The Distributor Manager will lead the execution of franchise sales initiatives across SE Asia and support APAC expansion where required. This is a strategically critical role, contributing to global growth planning while supporting the end-to-end franchise acquisition process. The role includes close collaboration with cross-functional stakeholders including marketing, operations, and international partners.
This role involves managing relationships with distributors, optimizing the supply chain, and supporting franchisees in their distribution efforts. You also play a key role in maintaining brand standards and ensuring consistent product quality across the network. You are experienced, well organized, and have a can-do attitude. Your focus on results and desire to prioritize activities with the biggest impact will ensure you are successful in this demanding and fast paced performance-based role. You are a team player and roll your sleeves up to do whatever it takes to get the job done.
Responsibilities:
Execute the franchise growth strategy across new and existing markets
Identify, qualify, and convert prospective franchisees aligned with the brand's vision and values
Manage the full sales lifecycle; from enquiry and due diligence through to onboarding
Partner with the Managing Director and global team on network development plans and market prioritization
Collaborate with marketing to build and refine lead generation and conversion strategies
Building and maintaining strong relationships with distributors, negotiating contracts, and ensuring they meet performance targets
Optimize the Supply Chain to improve the efficiency and effectiveness of the distribution network, from sourcing to delivery
Provide guidance and support to franchisees on distribution-related matters, including inventory management, logistics, and compliance with brand standards
Tracking key performance indicators (KPIs) related to distribution, such as delivery times, product availability, and cost-effectiveness
Track and maintain consistent product quality and brand presentation across the entire distribution network
Addressing any problems or challenges related to distribution, such as supply shortages, transportation delays, or product quality issues
Develop and execute innovative sales strategies to achieve and exceed targets, identifying and capitalising on new business opportunities
Represent YETI at consumer and trade-related events
Analyze POS data to evaluate opportunities and potential issues
Analyze and recommend optimal product mix on a per store basis based off not only data but regional nuances and truly understanding the landscape and end consumer
Monitor market trends, competitor activities, and customer feedback to drive strategic decisions and continuous improvement
Provide premium YETI customer service support for our franchisees
Qualifications & Attributes:
Bachelor's degree preferred or equivalent experience
Proven success in franchise sales, business development or commercial partnerships, ideally within Consumer Goods or Retail
At least 10+ years of professional sales experience (outdoor/fashion or sporting goods preferred)
Must be willing and able to travel extensively and spend time in market (approx. 30-50%)
Ability to efficiently manage multiple tasks and work effectively in a rapidly changing complex business environment
Must be a self-starter and be able to prioritize tasks and scheduling without direction
Leadership capability and cross-cultural communication skills
Strong commercial and operational acumen, with a track record of achieving tangible results
Strong negotiation, influencing and presentation skills with a strategic mindset
Exceptional ability to analyze the business and POS data
Strong sales leader with high level emotional intelligence
Ability to form lasting relationships
High proficiency in Excel and PowerPoint
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Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at
All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us
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