FENDI JAPAN

5日前

Tokyo Fendi
Job Responsibilities

Celebrity & Influencer Management

Develop and implement strategies for engaging celebrities, influencers, and communities, fostering strong relationships
Network with local influencers, key opinion leaders (KOLs), and artists
Plan and execute effective product placements
Develop gifting plans to enhance brand affinity
Increase brand visibility on TV and social media through local celebrity collaborations
Manage internal PR-related announcements
Invite local celebrities and influencers to showrooms, pop-ups, events, and fashion shows in Milan or Paris
Archive and monitor PR rankings on social media platforms

Local Contents Production / Advertorial

Plan and produce highly engaging and creative local content by leveraging celebrities and influencers, ensuring alignment with the brand's key moments, focus products in commercials, and key seasons to maximize impact and relevance
Coordinate with HQ on storyboards, music selection, and post-production processes
Assign qualified staff—including production companies, videographers, photographers, stylists, and hair & makeup artists—for content creation
Plan and execute advertorials utilizing celebrities and influencers

Digital and Social PR

Proactively collaborate with the PR team on activities for both Women's and Men's collections, and communication projects for digital media coverage
Build and maintain strong relationships with media partners
Drive social media coverage through celebrity, KOL endorsement
Support PR events and activations with media
Work on social coverages through celebrities/KOL/lnfluencers endorsement Support PR events

Profile


Education:
University Graduate

Experience:

Minimum 5 years of relevant experience in a PR agency or fashion company, or as an editor at fashion or digital magazines.

Experience with luxury fashion brands is highly preferred

English skill:
Business level proficiency (TOEIC score of 700 or higher).

PC skill:
Excel, Word, Power Point

Capabilities:
Strong relationships with press and deep knowledge of the fashion industry
Retail business orientation
Excellent negotiation and communication skills
Creative, proactive team player with the initiative to achieve goals

職務レベル
シニアレベル
雇用形態
正社員
職務タイプ
マーケティング、広報、出版・編集
業種
高級品・宝飾品小売業

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