Senior Producer

7時間前

Minato DAZN Full time

Senior Producer (Head of Ad and Sponsor Content)

Department: Content - P&E - Live Programming

Employment Type: Permanent - Full Time

Location: Japan - Tokyo

Reporting To: Go Egawa


Description

【Why Join DAZN?】
Joining DAZN means becoming part of a global team that is transforming the way fans experience live sports. Across mobile, web, and living room devices, we build and operate a platform that delivers premium sports content to millions of users worldwide.

This role plays a critical part in owning the governance and quality of Media Sales–driven production, acting as a central hub that connects Media Sales Creative, Business, and Production across internal teams, external production partners, and agencies.

DAZNの仲間に加わることは、ライブスポーツの視聴体験を変革しているグローバルチームの一員になることを意味します。モバイル、Web、TV向けデバイスを問わず、私たちは何百万人ものユーザーに届けるプラットフォームを構築しています。
本ポジションは、Media Sales向け制作のガバナンスおよび品質責任を担い、社内制作チーム、外部プロダクション、代理店を横断してMedia Sales Creative × Business × Production を接続するハブとなる重要な役割です。

【The Role】
As DAZN Japan continues to expand its advertising and sponsorship business, we are seeking a senior-level producer to lead and oversee all Ad & Sponsor Content.
This role goes far beyond production management or being a point of contact. You will be involved from the commercial discussion stage with sponsors and agencies, and will be required to instantly assess, translate, and align:
  • Rights and compliance
  • Production resources
  • Talent and IP
  • DAZN brand and quality standards
to deliver creative solutions that can only exist on DAZN, quickly and seamlessly.

Moving beyond BAU-style in-program advertising (e.g. L-Shape bars or simple on-screen exposure), this role leads with a fandom-driven creative philosophy, with the aim of:
  • Maximizing sponsor value
  • Differentiating DAZN Advertising
  • Building scalable, repeatable models for advertising creativity
【Not This Role】
・ Production coordination–only role
・A position focused solely on creative expression without business accountability
・Agency-style "work-for-hire" creative execution
・In-house editorial or program production work *This role is 100% dedicated to Media Sales-driven content.

DAZN Japanでは、広告・スポンサー案件の拡大に伴い、Ad & Sponsor Content全体を統括するシニアレベルのプロデューサーを募集しています。本ポジションは、単なる制作進行や窓口対応ではなく、 スポンサー/代理店との商談段階から関与し、
  • 権利
  • 制作リソース
  • 演者・IP
  • DAZNブランド/クオリティ
を即座に判断・翻訳し、「DAZNで行う必然性のあるクリエイティブソリューション」を 早く・スムーズに実現する役割です。既存番組内のBAU型広告(例:L字、番組内露出)を超え、 Fandom起点のクリエイティブ思想を軸に、
  • スポンサー価値の最大化
  • DAZN Advertisingの差別化
  • 再現性のある広告クリエイティブの型化
をリードしていただきます。

【本ポジションではないこと】
・制作進行管理のみの役割
・表現クオリティだけを追う仕事
・Agencyの下請け的クリエイティブ制作
・社内コンテンツ番組制作の業務
*本ポジションは100%、Media Sales向けになります。

What You'll Be Doing:

A. Creative Vision & Judgment (Highest Priority)
  • Define and continuously evolve DAZN Advertising's creative vision, worldview, and decision criteria
  • Make final creative Go / No-Go decisions on key advertising projects
  • Clearly articulate what is "on-brand" and "off-brand" for DAZN
  • Establish DAZN's own creative axis, independent of trends or agency-driven logic
B. Creative Strategy & Concept Design
  • Design cross-platform creative concepts rooted in client challenges, spanning:
  • Video production
  • Digital and streaming distribution
  • Offline experiences such as events
  • Reimagine advertising use cases that add value to existing DAZN content
C. Business / Sales Integration
  • Attend client and agency sales meetings as a creative and production authority
  • Instantly assess rights feasibility, production and talent resources, and cost structures
  • Translate advertiser expectations into realistic DAZN production solutions, presenting win-win outcomes at speed
  • Contribute a creative perspective to the development of new advertising products and formats
D. Production Governance & Management
  • Own governance and quality control across all ad and sponsor content
  • Manage teams, talent, schedules, and budgets
  • Select, contract, and quality-control external production companies and freelancers
  • Understand and manage rights, including music, likeness, and broadcast usage
E. Team Leadership & Capability Building
  • Manage and develop junior producers (approx. 2 persons)
  • Build production workflows and team structures that avoid over-reliance on individuals
  • Provide creative direction and overall leadership to internal teams and external partners
F. Data & Performance
  • Analyze performance through a data-driven lens
  • Propose and execute improvements based on KPIs, Brand Lift, and other effectiveness metrics


A. Creative Vision & Judgment(最重要)
  • DAZN AdvertisingにおけるCreative Vision/世界観/判断基準の定義・更新
  • 重要広告案件におけるCreative最終判断(Go / No Go)
  • 「DAZNらしい/らしくない」の明確な言語化
  • 流行やAgencyロジックに依存しない、DAZN独自のCreative軸の確立

B. Creative Strategy & Concept Design
クライアント課題を起点に、
  • 映像制作
  • 配信・デジタルディストリビューション
  • イベント等のオフライン体験
を横断したCreative Concept設計。既存コンテンツに付加価値を与える広告活用の再設計。

C. Business / Sales Integration(商談同席・即断)
  • スポンサー/代理店との商談への同席
  • 権利可否、制作・演者リソース、制作スキーム/コスト感の即時判断
  • 広告側の期待とDAZN制作の現実を翻訳し、WIN-WINなSolutionを迅速に提示
  • 新たな広告プロダクト/フォーマット開発へのCreative視点での関与
D. Production Governance & Management
  • 広告・スポンサーコンテンツ全体のガバナンス・品質管理
  • 制作チーム/タレント/スケジュール/予算管理
  • 外部制作会社・フリーランスの選定、契約、QC
  • 音源・肖像・放映権等を含む権利理解・管理
E. Team Leadership & Capability Building
  • ジュニアプロデューサー(約2名)の育成・マネジメント
  • 属人化しない制作フロー・チーム構造の構築
  • 社内制作チーム・外部パートナーへのクリエイティブディレクションと統括
F. Data & Performance
  • データドリブンな視点での効果分析
  • KPI/Brand Lift等を踏まえた改善提案・実行

What You'll Bring:

  • 10+ years of experience as a Producer, Director, or Creative in video and/or digital content
  • Extensive experience producing advertising and sponsor-driven content
  • End-to-end ownership from creative strategy through execution
  • Hands-on experience spanning advertising, production, and rights within a broadcaster, agency, or production company
  • Strong leadership and stakeholder relationship-building skills
  • Deep understanding of business logic and revenue models
  • High adaptability and the ability to make decisions in real time
  • A strong passion for sports

  • 映像・デジタルコンテンツ領域における10年以上のProducer / Director / Creative経験
  • 広告・スポンサー向けコンテンツ制作の豊富な実績
  • Creative Strategy〜Executionまで一気通貫での判断・責任経験
  • TV局、代理店、制作会社いずれかでの広告×制作×権利を横断した実務経験
  • 強いリーダーシップと関係構築力
  • ビジネスロジック・収益構造への高い理解
  • 高い柔軟性と即応力(その場で判断できる力)
  • スポーツへの強い情熱



Benefits

·     Social security included (Health care insurance, Employee pension scheme, Employment insurance, Labour personal accident insurance) ·     Annual Health Exams ·     Defined Contributions Plan (DC) ·     Annual paid leave of 15 days (pro-rated depending on the start date) ·     Benefit One – employee benefit package (access to more than 50,000 services such as discounts in sports clubs, leisure facilities and physical exams) ·     Company doctor (monthly inspection of office as well as stress check) ·     Free subscription on DAZN ·     Access to free tickets for every J-league game and occasionally for other sports ·     Paid commuting allowance up to 30,000 yen a month   ·     各種保険(健康保険、厚生年金、雇用保険、労働災害保険) ·     確定拠出年金制度 ·     年次健康診断 ·     年次有給休暇15日(入社初年度は入社月に応じて付与します) ·     ベネフィットステーション – 従業員福利厚生パッケージ (スポーツクラブ、レジャー施設、 健康診断の割引など、50,000以上のサービスへのアクセス) ·     DAZNの無料視聴 ·     Jリーグの全試合の無料チケット、他スポーツの無料チケット権利 ·     通勤手当 ※月3万円まで

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