Brand Management

2週間前

Tokyo Rakuten

Job Description
Business Overview
The Marketing Division leads branding, brand asset creation, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Department Overview
The Brand Strategy & Management Department is in charge of developing and managing Rakuten Group's brand identity and promoting the ONE Brand strategy.

We work daily to establish and further strengthen the Rakuten brand so that it is loved, shared, and used by more consumers.

Brand Management Section is responsible for the development of the brand concept for the Rakuten brand and various services, and the production and management of various brand assets, including the visual identity, under the Rakuten Group brand concept "Unique, yet Unified".

We have a common brand guideline that applies globally and focuses on strengthening the brand management system.

We also designed a brand community of more than 70 services that share a common understanding of the Rakuten brand and work together to nurture the brand and organizes regular community meetings.

In addition, the company promotes inner branding through e-learning and various training programs on the brand for all employees.

Why We Hire
We are seeking individuals who are eager to take on the challenge of branding for the prominent brand "Rakuten".

In this position, you will experience branding and its management from planning to implementation and operations as a wide variety of branding and management activities, including brand identity development and management, creative checking, inner branding, and brand governance.

Therefore, this position requires communication skills, strategic and planning skills, and project management skills for various projects.

Position Details

  • Strengthen the brand identity of Rakuten Group's corporate brand and create various brand assets (in collaboration with the in-house design team).
  • Support brand identity development for new services, production of various brand assets, and project management.
  • Support for solving branding issues for existing services.
  • Manage & update brand assets (including updating of internal portal sites).
  • Establish and communicate various brand-related guidelines.
  • Check brand assets from a trademark perspective (in cooperation with the Intellectual Property Department)
  • Plan & execute implementation of e-learning and briefing sessions for inner branding, and design and planning of brand communities.
  • Vendor management

Mandatory Qualifications

  • Experience in branding or marketing roles (2‐3 years or more).
  • Logical thinking
  • Excellent communication skills (oral and written)
  • Ability to multi-task in a fast-paced environment
  • Microsoft Office knowledge

Desired Qualifications

  • Experience in global branding.
  • Experience in headquarters departments.

[ id: cmorec gbxsd bsmd ]

corporate #marketing #PR #marketingdiv


Languages
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)

  • Brand Management Assistant

    3日前

    Tokyo, Tokyo AnyMind Group ￥520,000 - ￥650,000 per year

    AnyMind GroupでインフルエンサーやクリエイターのD2Cブランド運営をサポートするアシスタントインターンを募集します。 · SNSマーケティングを行います。 · ...

  • Associate Manager, Account Management, Brand Commercialization

    2週間前

    東京都 港区, The Walt Disney Company ￥2,000,000 - ￥2,800,000 per year

    職務内容: · 提案先企業の商品開発プランに合わせたライセンス商品企画の提案と実行 · ...

  • Associate Manager, Account Management, Brand Commercialization

    2週間前

    Minato Disney Experiences ￥10,000,000 - ￥15,000,000 per year

    ライセンス商品企画の提案と実行、成長性の高いアカウントのライセンス機会の見極め、および新規ライセンス先のアカウント開拓 · ...

  • Brand Management

    2週間前

    Tokyo Rakuten ￥2,500,000 - ￥5,000,000 per year

    We are seeking individuals who are eager to take on the challenge of branding for the prominent brand “Rakuten”. · ...

  • Brand Manager

    3週間前

    Tokyo Pernod Ricard ￥5,000,000 - ￥10,000,000 per year

    Brand Manager for Pernod Ricard Japan, responsible for designing and executing brand strategies to increase equity and drive sales. · ...

  • Brand Manager

    2ヶ月前

    Tokyo YETI ￥4,000,000 - ￥8,000,000 per year

    At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll ...

  • Brand Manager

    6日前

    Tokyo, Japan YETI Coolers

    We believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional meaningful work and problem solve with innovative team members by your side. · ...

  • Brand Manager

    1週間前

    Tokyo, JP Bokksu ￥8,000,000 - ￥15,000,000 per year

    + Brand Manager+ · + Job Summary: Help the world fall in love with Japan through Sugoi Mart. · + Qualifications:Design Thinker - Build winning strategies and products, understanding the innovation process · Selling Cross-cultural Products - Understand cross-cultural product manag ...

  • Brand Manager

    2日前

    Tokyo Arc'Teryx ￥4,000,000 - ￥8,000,000 per year

    We are seeking a Brand Manager to join our team at Arc'teryx in Tokyo. As the Brand Manager, you will own the positioning and direction of the brand across our outdoor activity categories – snow, climb and mountain run. You will work closely with our Global Marketing Team, Digita ...

  • Brand Manager

    6日前

    東京都 渋谷区, Kenvue

    The Brand Manager - Anti-aging Care is responsible for developing and executing comprehensive advertising and promotional plans. You will collaborate with agencies and stakeholders to enhance product positioning, forecast demand, and build key partnerships to drive market growth. ...

  • Brand Manager

    6日前

    Asia Pacific, Japan, Tokyo-To, Shibuya Kenvue

    We realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE JOHNSON'S and BAND-AID that you already know and love. · We are passionate about ins ...

  • Brand Marketing Manager

    2週間前

    Tokyo Boo ￥2,000,000 - ￥2,800,000 per year

    We are seeking a creative Brand Marketing Manager (Offline / Experiential) to lead high-impact offline brand activations... · ...

  • Brand Manager, Sheba

    6日前

    Tokyo, Japan Matthias Lamparter ￥4,500,000 - ￥6,500,000 per year

    We are seeking a strategic and results-driven Brand Manager to lead the Sheba brand within the "Care & Treats (C&T) and Wet categories" in Japan. · Minimum of 3 years of experience in FMCG Marketing or in an equivalent strategic role with a proven record of achievement. · ...

  • Prestige Brand Manager

    1週間前

    Tokyo, Japan Coty ￥900,000 - ￥1,200,000 per year

    We are currently seeking a Brand Manager responsible for driving the development and execution of marketing bundles and brand plans to build brand awareness, desirability and convert consumer engagement & sales in long-run vision. · ...

  • Prestige Brand Manager

    3週間前

    Tokyo Coty ￥60,000 - ￥120,000 per year

    We are seeking a Brand Manager to drive marketing bundles and brand plans to build awareness, desirability, and consumer engagement. Key responsibilities include identifying brand strategies based on consumer insights, developing annual calendars, and achieving business results t ...

  • Brand Account Manager

    4週間前

    Tokyo InMobi Advertising ￥800,000 - ￥1,000,000 per year

    InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes. · ...

  • Brand Marketing Manager

    23時間前

    Tokyo Speak

    +We're looking for a Brand & PR Manager to help shape our identity and expand our reach in Japan. · +Owning and evolving Speak's brand in JapanBuilding trust and awareness through Brand, PR/Media, and Owned SocialDefining clear messaging and creative directionResearching, evaluat ...

  • Brand Marketing Manager

    2日前

    Tokyo Speak ￥5,000,000 - ￥10,000,000 per year

    We're looking for a Brand & PR Manager to help shape our identity and expand our reach in Japan. · This role is both strategic and hands-on - you'll define the roadmap for how we earn attention and trust in one of our most important markets. · ...

  • Brand Marketing Manager

    2週間前

    Tokyo, Tokyo 2-TIMES HK$720,000 - HK$960,000 per year

    ++The · Brand Marketing Manager will drive forward creative programming agenda, · delivering strategic media profiling, · affiliate partnerships, · and content development initiatives. · ++Vetting · &qualifying prospective & existing partners... · Establishing · & executing cross ...

  • Myopia Management Brand Manager

    1週間前

    Tokyo, Japan CooperCompanies ￥5,000,000 - ￥10,000,000 per year

    The Brand Manager will be responsible for creating and executing the market strategy for myopia control contact lenses. · This emerging treatment area requires innovative market creation efforts and effective communication with both healthcare professionals and patients. · The ro ...

  • Brand Marketing Manager

    2週間前

    Tokyo, Tokyo Speak ￥2,000,000 - ￥2,800,000 per year

    We are looking for a Brand & PR Manager to help shape our identity and expand our reach in Japan. · ...