Description
s・The project team is responsible for the following tasks: -Concept development, strategy planning, execution, and effectiveness verification for new user acquisition, onboarding, and user's first use of the service, followed by improvement and structuring of the service. The project manager will be responsible for leading the project team to success.
・The successful candidate will lead the project team and lead the project management.
▼Specific duties
・Acquiring new customers through advertisements and promotions
・CRM and UX improvement proposals and activities
・Campaign planning
・Collaboration with other businesses within Rakuten Group and project lead
・Management and training of team members
■Requirements
・5+ years of digital marketing experience
└Experience in CRM and promotion practices and management in a business company with toC services
└Analysis and suggestions in promotions
・Experience in leadership roles within an organization, regardless of size
・Communication skills to collaborate with product department, designers, sales, and other Rakuten Group businesses
・English proficiency of 800 or above in TOEIC, or motivation to obtain an equivalent score within 2 years
■Nice to have
・Experience in integrated online and offline marketing
・Team management experience
・Project management experience
・Experience in big data analysis using SQL
・Experience in KPI design
・Able to think hypothetically and logically, and to formulate a hypothesis => execute => verify => systematize.
・Strong desire to achieve KPI even in difficult situations.
■What kind of career you can build
By leading marketing plans based on mid- to long-term management and business plans as a marketing manager of a business company, you can acquire a wide range of knowledge as a generalist along with skills as a marketing specialist.
Through business activities at the cutting edge of a fintech company, you will be able to achieve personal growth along with the growth of the company.
■Message from Hiring Manager
As we continue to grow in a rapidly changing market, we understand the importance of marketing strategy. The key to our success is to establish the foundation of our marketing strategy by constantly making various hypotheses in an uncertain and ever-changing environment in order to win the hearts and minds of our users, improve our brand, and establish our position in the marketplace.
If you have extensive experience in the marketing domain, excellent experience and results, and a desire to grow with our team and lead our industry, we invite you to join our team. We look forward to hearing from you.
■Company Introduction
Rakuten Group's basic management philosophy is "Empowering people and society through innovation," and the Group provides more than 100 million Rakuten members with more than 70 services, including Internet shopping malls such as Rakuten Ichiba and Rakuten Travel, financial services such as Rakuten Card and Rakuten Bank, media services, and professional sports. At the same time, we have built a strong business model called "Rakuten Ecosystem," which organically links users with various services.
As a member of the FinTech Group Company, Rakuten Payments, Inc. provides a variety of payment-related services, including Rakuten Pay, Rakuten Edy, Rakuten Cash, Rakuten Point Card, and Rakuten Check, as well as marketing solutions that combine these services with Rakuten Group assets. Rakuten Group's assets to these services. In addition, we will create numerous innovations in "finance × intra-group domains, including finance and commerce.
We are working toward a world where anyone, anywhere can enjoy the same value through the power of technology.
With the rapid expansion of the digital domain in society, we aim to connect the Internet and the real world more seamlessly through payments, and to enable all people to use technology to lead their daily lives safely, securely, and more comfortably.
We are aiming for such a society, and we would like to work together to address the various problems faced by people everywhere and move toward the next stage.
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)-
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