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Job Function
Marketing
Job Sub Function
Product Management
Job Category
People Leader
All Job Posting Locations:
Chiyoda, Tokyo, Japan
Job Description
General Summary / 職務概要
Category Head in VCC is responsible for Brand & P&L management as a total business owner.
Brand Manager (Beauty lead, Band 30) oversees a wide array of business aspects below;
- Lead Beauty category's business strategy and execution plans to reach company's goals, by orchestrating close collaboration of key stakeholders.
- Lead and implementing comprehensive Beauty consumer marketing strategy with deep understanding of consumer journey and persona of target wearers including demand generation, new product launch.
- Partner closely with global team as No.1 market to shape global Beauty strategy together.
Lead DEFINE and ACUVUE brands equity building as a brand guardian.
Duties & Responsibilities / 職務および職責
- Lead brand strategy, value proposition development and key product claim development in line with the global strategy.
- Accountable for executions covering brand, product and IMC to effectively achieve company's short and mid/long term goals.
- Accountable for forecasts, profitability and other aligned strategic KPI attainment for Beauty business.
- Manage Beauty product portfolio development.
Collaborate closely with global team to ensure Japan insights and needs are translated into the Global innovation/communication strategies and plans as No.1 market (Japan will be the lead design market for both product and commercial innovations for DEFINE).
Search and crystalize the critical JP market product innovation needs, feeding to upstream global team via engaging from "discovery" and "research" phase (pre-GNPP).
Feed Beauty commercial innovation ideas with unmet needs/insights coming from Japan market back to global team.
Manage both DEFINE, ACUVUE and Johnson & Jonson Vision brand equity and will be a counter part for global marketing team.
Key Requirements (skills, Competencies, Experiences, Certifications) / 必要要件(スキル、知識、経験、資格)
Professional and academic experience
- More than 5 years experience in the category/consumer/ brand marketing area. Lead role in marketing including new product launch
- More than 5 year experience working in Cross-functional. Team lead experience of such diverse teams is a plus
- Experience working with R&D regarding new innovation and/or taking a brand champion role in HQ is a plus
- BA/BS degree (or higher) required. MBA is a plus
- More than 5 year experience in creative checking and color proofing in line with brand guidelines and leading objective-based creative feedback to agencies/designers
Skills and Competencies
- A strong influencer to lead a diverse group of internal and external team members and stakeholders across multiple business areas
- Comprehensive understanding of the upstream to downstream brand marketing across value chain, not limited to ATL and BTL communication message and materials but ranges such as packaging, pricing and channel strategy, sales engagement
- Subject matter expertise in beauty or adjacent markets
- Have an openness to continually drive productive change through agile course correction with an ability to see the big picture, think ahead to define new approaches and take appropriate risks.
- Pro-active problem-solving abilities required.
- Powerful verbal and written communication skills are required including the ability to develop and present to Global and Japan Senior leadership (i.e., PowerPoint, in-person, email)
- Ability to manage multiple project timelines, budgets, and project resources with competing priorities in a fast-paced environment required
- Fluent English in writing, verbal communication and presentation enough to shape global agenda, get credibility and attain global support
- Being open to modernized marketing and activation in Omni channel, including influencer activation, and have the passion to learn up-to-date relevant knowledge by his/herself, rather than just managing agencies as a classic marketing strategist.
【社内の方へ】
応募の際はAskGS内の社内公募ガイドラインをご一読いただき、応募ください。18か月未満の方は応募前に上長及び担当BUHRの許可を取ってから応募ください。複数同時応募不可になります。
在籍期間に関わらず、書類選考を通して1次面接に進んだ場合は、社内公募に応募し選考に進むことを上司に報告してください。
社内紹介を行う場合は、Career Hub上の"社内紹介制度の概要"の詳細を理解した上で、コンプライアンスを守って紹介したものとみなします。
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