WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
About the role
Biddable & Programmatic involves planning & flawlessly executing programmatically bought media plans, across paid search, biddable display, paid social and emerging biddable platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
As Senior Biddable Account Executive, you will take a lead role on strategic biddable media campaigns for one of the most respected and well-known brands on the web. You can expect to support the management of multiple campaigns: ensuring ongoing and timely optimization is delivered, whilst constantly looking for opportunities to improve ROI.
Some of the things we'd like you to do:
Campaign Management
- Assist in the localization of campaigns in the relevant languages / markets
- Execute and track tests with methodical accuracy, submit timely reports and maintain accurate account status records
- Deliver in depth analysis to understand performance beyond top line metrics
Client management
- Build strong working relationships with your client's internal teams
- Attend regular client meetings with the Essence Account Director, ensuring all pertinent actions are captured and subsequently delivered on
Media Skills
- Develop further expertise within one chosen element of search and biddable (PPC or Facebook or GDN)
- Strive to be at the forefront of all areas of biddable media and share developments with the greater team
A bit about yourself:
- At least 18 months + biddable experience (Search/GDN/DSP/Facebook), ideally within an established media agency
- Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
- High attention to detail with an understanding of optimization levers across biddable platforms
- Excellent communication skills, both verbal and written, are particularly important in developing client relationships. The ability to think on your feet, to be creative and talk about a wide variety of complex issues will be paramount in progressing your career
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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