WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.
Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.
WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
About The Role
Biddable & Programmatic involves planning & flawlessly executing programmatically bought media plans, across paid search, biddable display, paid social and emerging biddable platforms, as well as deploying unsurpassed platform knowledge & smart use of audience data, and developing industry-leading technology (secured through collaborative supplier partnerships) to facilitate 1:1 communication with our audience.
As a Paid Social Senior Account Executive you will be contributing to the execution of paid social media activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimization, and analysis.
Some of the things we'd like you to do:
- Effectively manage your designated paid social campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance
- Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
- (PPC or GDN) and implement best practices and take ownership of the documentation of & team knowledge sharing relating to some parts of this
- Conduct performance analysis, internal data maintenance, issue identification and solution development
A bit about yourself:
- Likely to have at least 1-2 years' experience working on paid social platforms, or have commensurate experience in digital roles working with other Account Executives / Account Managers
- Degree from a top-tier College, 3.0 GPA or equivalent (preferably numerical)
- Strong analytical skills and a natural affinity for numbers is key; you must be able to analyze raw data, draw conclusions and develop actionable recommendations as needed
- Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
- Proven ability to successfully multitask and manage projects from start to finish
Desirable
- Experience with planning and running paid social activity on Facebook, Twitter, and LinkedIn, either directly or via third party platforms
- Experience with planning and running paid search, GDN, YouTube campaigns (desirable but not necessary)
- Proficiency in Excel (Pivot Tables, VLookups, etc)
- Google AdWords Certification, including Video Certification
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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