Description
:Business Overview
Rakuten group has almost 100 million customers based in Japan and 1 billion globally as well, providing more than 70 services in a variety such as e-commerce, payment services, financial services, telecommunication, media and sports business, etc.
Department Overview
Rakuten group has been expanding its business scale centered on the shopping mall business "Rakuten Ichiba" and the credit card business "Rakuten Card", that has grown to sales of 800 billion yen and total domestic distribution of 8.8 trillion yen. In the future, Rakuten will make the most of the assets such as "Rakuten members", "Rakuten points", "brand power" and "member data", that has cultivated mainly online, and will be stronger, including living offline. We have a vision of creating a new business model that establishes the "Rakuten Economic Zone". Among them, the Platform Business Strategy Management Department is an organization under the direct control of the COO and Vice President, and is working on the promotion of ecosystem growth strategies and measures centered on marketing across the Rakuten Group. If you are interested in an environment where you can contribute to society as well as self-growth through various challenges, please check the following requirements. In addition, you can see the recruitment site of the department from the following URL. Please refer to the daily work of our department and interviews of the members who work together.
Position:
Why We Hire
Rakuten group wants to contribute to making people's daily lives happier and improving society through our services. As global competition between platform players is intensifying, Rakuten group itself must evolve further in order to be trusted, loved and chosen by customers.
As we established a new marketing organization to accelerate the business development and the promotion of group-wide marketing programs, it is necessary to recruit colleagues to work together with us. In order to maximize the Rakuten group ecosystem value, these business senses are required:
Capture and understand the growth strategy of various services
See things from different stakeholders' perspectives such as general consumers, customers, shareholders and members of our company
Marketing skills that extract and understand the insights of 100 million of world-wide Rakuten Group Customers
Position Details
We are looking for a growth leader for "Ecosystem Marketing Programs" (group-wide services' cross-selling and up-selling programs). Through "Ecosystem Marketing Programs", we aim to resolve marketing issues arisen by more than 70 services such as e-commerce, payment services, financial services, telecommunications, media, and sports business by fully-utilizing "Rakuten Members", "Rakuten Points", "Official Characters", "Membership Data" and other assets. Specifically, you will be in charge of the marketing planning, the execution of marketing projects and the verification of their effectiveness based on quantitative and qualitative analysis.
Work Environment
Attractiveness of this position:
A great variety of experience in the various business field is possible - collaborate and work together with more than 70 services and businesses on a daily basis
Various opportunities to improve skills in the marketing field (problem solving skill, hypothesis building, quantitative and qualitative analysis skill, impact/ROI estimation, persona and customer journey map creation, marketing planning and project management, the verification of projects and management reporting)
You will be expected to play an active role as a program manager (business manager) or a marketing specialist.
Mandatory Qualifications:
Those who like to communicate with various stakeholders and have a mindset to accomplish your own job
Those who enjoy the self-motivated environment and take actions with your thoughts
Work experience in web marketing over 3 years
Problem-solving skills
Project management skills
Desired Qualifications:
Work Experience at Internet service business experience
Experience in marketing promotion based on quantitative/qualitative data analysis
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)-
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