Professional digital transformation to drive both patient/ consumer (Incl. ACUVUE user) and professional (Incl. ACUVUE endorser/ KOLs)
engagement as part of critical business model innovation ).
This position will be responsible for operating digital owned media platform as well as required digital
marketing t o drive brand engagement and endorsement with clear KGI/ KPI setting and strategic & executional optimization through PDCA.
Accountable business size is,more than 10M consumer session and 4K Professionals reach (currently and Vision Pro) that will largely contribute to expand our user coverage about 40% alongwith commerce with 2nd/ 3rd party data and Loyalty program (currently My ACUVUE P lus, need to grow 4x in 3 years under PF
As a member of DSVE, delivers Japan Vision Care's mission of becoming THE leader and expand penetration of ACUVUE digital experience among existing users and potential wearers as well as enhance brand credibility and endorsement among professionals to drive loyalty as J&J/ ACUVUE under PF.
- Operate professional engagement collaborated with professional affairs in line with PF policy through owned media platform management ) as well as required digital marketing activities
- Utilize engaging professional data to deliver E2E digital experience and to boost our brand awareness (J&J as ACUVUE), credibility and endorsement
- Proactive collaboration is required to closely partner with another DSVE teams like "Commerce" and "Loyalty" to provide E2E digital experience from patient/ consumer centric standpoint.
- Strong partnership and leadership is required to closely collaborate with Professional affairs, Business intelligence, IT/ Technology, Brand Marketing and other required stakeholders.
- Work with required digital agencies to maximize or optimize their professional capability/ skill for effective/ efficient external resource management
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