USN Tokyo is on the lookout for a dynamic Content Strategist to join our growing team. In this role, you will shape the digital presence of youth-focused global brands, leading content creation and strategy across platforms like Facebook, Instagram, Twitter, and Line. You'll collaborate with creative teams, influencers, and overseas partners to craft compelling stories that resonate with audiences. You'll manage content schedules, reporting, and strategy decks, while leveraging analytics and paid social tools to inform and optimize campaigns. If you thrive in a fast-paced, creative environment and have a passion for social media, we'd love to hear from you
What You'll Do
- Responsible for creating and posting content on social media pages for youth-focused brands, primarily on platforms such as Facebook, Twitter, Instagram, and Line, while also developing strategy decks.
- Assist with daily content creation and postings, including coordinating photo and video shoots with brand ambassadors and influencers.
- Provide weekly and/or monthly reporting of stats and findings, and present these to clients.
- Coordinate with overseas partners to finalize content, obtain approval, and ensure content adheres to brand guidelines.
- Attend relevant events on occasion to document and create content for social media postings.
- Act as the main day-to-day client contact, managing expectations and assigning tasks to the team.
- Contribute to new pitch projects and collaborate on proposal deck creation with other team members.
- Have a deep understanding of how the social media landscape works, what creates buzz, and experience using social media CMS tools such as Percolate or Sprinklr.
- Strong knowledge of paid digital and analytics tools such as Google Analytics, AdWords, and Facebook Ads.
- Manage a portfolio of paid social campaigns, including assigning ad budgets and developing creative concepts.
- Capture and analyze relevant data to inform creative strategies.
- Perform other duties and projects as assigned.
Requirements
- Candidates must currently reside in Japan.
- 3 - 5 years of experience in content strategy, digital marketing, or a related field, with a strong understanding of the social media landscape, functionality, and trends in Japan.
- Business-level English; Business-to-Native level Japanese.
- Proactive, with a "first adopter" mindset—eager to try new tools, technologies, and approaches.
- Knowledge of digital media buying across various social media platforms.
- Familiarity with digital marketing ecosystems, including analytics and content management systems.
- Highly organized team player with excellent communication skills, able to manage multiple tasks and deadlines efficiently.
- Active interest in social media trends in Japan, with the ability to connect these to brand strategies.
- Must bring a positive attitude and contribute to fostering a respectful and supportive workplace culture.
Benefits
- Flexible Working Arrangement (FWA)
- Statutory holidays and generous annual paid leave
- Full commuting allowance
- Social, Labor, Employment Insurance and Pension
- Language learning support
- Employee referral bonus
Location
- Shibuya, Tokyo
日本語
UltraSuperNew Tokyoでは、成長するチームに加わるダイナミックなコンテンツストラテジストを募集しています。若年層をターゲットにしたグローバルブランドのデジタルプレゼンスを形作り、Facebook、Instagram、X、LINEなどのプラットフォームでのコンテンツ制作と戦略を担当します。クリエイティブチームやインフルエンサー、海外パートナーと連携し、オーディエンスに響く魅力的なストーリーを作り上げます。また、コンテンツのスケジュール管理、レポート作成、戦略案の作成を行い、分析ツールや有料ソーシャルメディアツールを活用してキャンペーンを最適化します。スピード感のあるクリエイティブな環境で力を発揮し、ソーシャルメディアに情熱を持っている方のご応募をお待ちしています
業務内容
- Facebook、X、Instagram、LINEなどのプラットフォームで、若年層向けブランドのソーシャルメディアページへのコンテンツ作成・投稿。戦略案の作成
- ブランドアンバサダーやインフルエンサーの写真やビデオ撮影の調整を含む、日々のコンテンツ作成と投稿業務
- 週次または月次のアナリティクスや結果をクライアントへ報告
- 海外のパートナーと連携し、コンテンツの決定と承認を得て、ブランドガイドラインに沿ったコンテンツの制作
- 関連イベントに参加。ソーシャルメディア向けコンテンツの記録・作成
- クライアントとの連絡窓口として、クライアントの要件の把握・管理、チームにタスクをアサイン
- 新しい提案案件に取り組み、他のチームメンバーと連携して提案書を作成
- ソーシャルメディアの仕組みや話題を生み出す方法、そしてPercolateやSprinklrなどのソーシャルメディアCMSツールを理解
- Google Analytics、AdWords、Facebook Adsなどのデジタル分析ツールに対する深い理解を使った分析業務
- 有料ソーシャルキャンペーンのポートフォリオ管理、広告予算の割り当てやクリエイティブコンセプトの開発
- クリエイティブ戦略を導くための関連データを収集・分析
- その他の業務やプロジェクトを担当
応募条件
- 3〜5年のコンテンツ戦略、デジタルマーケティング、または関連分野での経験、また日本のソーシャルメディアの動向、機能、トレンドに対する強い理解があること
- ビジネスレベルの英語と日本語
- 主体的で「ファーストアダプター」の精神を持ち、新しいツール、技術、アプローチへ積極的に挑戦できること
- 各種ソーシャルメディアプラットフォームでのデジタルメディアバイイングに対する十分な知識
- アナリティクスやコンテンツ管理システムを含むデジタルマーケティングエコシステムに対する十分な知識
- 高い組織力を持つチームプレイヤーで、優れたコミュニケーションスキルを備え、複数のタスクや締め切りを効率よく管理できること
- 日本におけるソーシャルメディアのトレンドに対する積極的な関心を持ち、これらをブランド戦略に結びつける能力
- ポジティブな態度を持ち、尊重とサポートを大切にした職場文化を築くことに貢献できること
福利厚生
- フレックスタイム制度(FWA)
- 法定休日および充実した年次有給休暇
- 交通費全額支給
- 社会保険、労働保険、雇用保険、年金
- 語学学習サポート
- 従業員紹介ボーナス
勤務地
- 東京都渋谷区
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Shibuya, Tokyo, JP UltraSuperNewWe are looking for a dynamic Content Strategist to join our growing team at USN Tokyo. · ...
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