Responsibilities

TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.

We are looking for a passionate, dedicated and experienced marketer to join our SMB Marketing team as the Japan Marketing Manager.

Our team is the first to meet, inspire and engage prospecting SMBs.

We are at the start of the sales funnel and responsible for generating and nurturing new high value SMB prospects through strategic partnerships with external partners and activation of the leads through diverse marketing initiatives, lead nurturing programs, and collaboration with diverse internal/external stakeholders.

Our ultimate goal as a team is to empower new businesses and agencies to successfully start TikTok advertising and grow their business through TikTok's diverse advertising products.

The Japan Marketing Manager will deliver on the SMB growth objectives through full funnel marketing initiatives, with key priorities on e-Commerce pipeline building.

As the Marketing Manager, you strategist, build, successfully execute and continuously iterate on the regional and Japan go-to-market strategies.

This is a role that will require a balance of creative, strategic and ambitious thinking with strong attention to detail, obsession with clients and data, hands-on attitude and ability to pivot the business efficiently.

• Develop multi-channel, scalable activation strategy and go-to-market plan to grow the pipeline for small medium businesses in Japan, driving product adoption, pipeline and revenue growth in collaboration with internal and external stakeholders.
• Design, oversee and execute marketing campaign solutions working in close collaboration with cross functional partners incl. Sales, Marketing Solutions, Growth, Product, Vendor, TikTok Shop and external partners, to drive demand for TikTok for Business advertising solutions.
• Build or adapt compelling program narratives, content and marketing assets to address unique market needs, including by leveraging market insights to inform content needs, and owning the communication of content strategies and timelines to cross functional partners and stakeholders
• Create and lead full-funnel seasonal and evergreen campaigns (both online and offline), to a variety of audiences (leads, existing advertisers, agencies), including developing and executing events that align with business objectives and drive business goals
• Develop and execute marketing strategies across various digital platforms.
• Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled to other campaigns, and/or across other APAC regions
• Oversee the execution of campaign and content strategies through the management of third party vendors / agencies.

Qualifications
Minimum Qualifications

• At least 5+ years of experience in B2B marketing for Small & Medium Businesses industry in Japan, and ideally with experience working across APAC markets.
• Excellent communication skills, both written and verbal. Fluent in Japan Language and English.
• Strong knowledge of digital ads media sales and marketing processes, with an understanding of TikTok for Business advertising solutions as a plus.
• Strong understanding of and proven success in digital marketing strategies, email and messaging marketing tactics, organic and paid media tactics, and lead management.
• Fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
• Excellent organization and project management skills with the capacity to manage multiple complex projects at once, and a proven track record of building and executing programs with a wide range of cross-functional stakeholders.

Preferred Qualifications

• Strong knowledge of e-Commerce platforms and marketing processes, with an understanding of TikTok Shop.
• Experience at a highly dynamic, high-growth tech company or consulting.
• Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company.
• Excellent analytical skills and the ability to craft actionable insights from complex data.
• Have a commercial mindset with a history of delivering against stretched performance goals.
• Ability to identify opportunities, develop project scope and independently lead from ideation to execution.
• Has creativity and a strong grasp of market trends and consumer behavior to craft strategies that align with business objectives and maximize market impact.
• Excellent interpersonal skills, including the ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.

TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us
Inspiring creativity is at the core of TikTok's mission.

Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come.

By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.​
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