Position

Mission Statement

Develop strategic marketing direction based on consumer insights both in marketing, connection for consumers, and PR/communication plans for each respective brands.

(both qualitative and quantitative)
Develop and maximize brand BTL strategy and activate the business volume goals in alignment with the growth plans inclusive PMT (5 years plan)
Develop and maximize brand ATL strategy managing media (incl. digital) / PR / events / influencers and networking in alignment with brands ambitions and brand key messages.
Create strong synergy between ATL and BTL to maximize the impact.
Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office.

Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working and bring value to MHD's business, brand portfolio and people.

Job Responsibilities

Brand Building

Take the lead role in the delivery of the following outputs with alignment with key stakeholders such as Maison/ Sales/ Other departments.

Annual Brand Plan development and implementation
Mid-Term Plan development and implementation
Promotional plans and details (Calendars, Connection Plan, Budget, KPIs)
Business / Campaign / Activations analysis and reporting
Trade activation implementation maximizing return on investment
Merchandisings / Tools plan and development
Collaborate with Media team to elaborate the annual media plan, optimizing the partners / agency of media
Analyze / track the market / consumer trend to work together with Market intelligence teamA&P management

Media/ PR communication Building

Collaborate with the PR team for the delivery of the following outputs with effective communication with Maison / Media / Journalists / Agencies

Media plans and details (Calendars, Budget, KPIs)
Media / PR analysis and reporting both in Online / Offline
Identify the relevant influencers / KOLs for each respective brands to develop the amplification plan based on the event / product launch

Commercial Building

Collaborate with Commercial Excellence team to implement the BBI (Brand Building Investment) plan in Trade

Share the marketing and BBI plan in details
Align with the commercial plan for each respective brands (Volume, Distributions, Rate of sales)
Analyze the activation result to measure the performance vs KPIs

Leverage Trade / Consumer feedback to reflect to the next action points

Qualifications

Additional Information

Education: 4 years Bachelor degree is a MUST. Masters is a plus
Over 7- 8 years professional experience in the marketing / business development field (Depends on the carrer)
5-7 years of brand management experience in consumer goods / luxury brands industry with budget management responsibility
Proven experience of luxury marketing with good sense of understanding luxury brands
Experience in international environment would be an advantage
Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
Experience in event planning/ execution - specialize in handling PR/Event agencies
Experience in relation with digital communication
Maintenance of good relations with representatives of the media
Interest in and understanding of wines & spirits industry is a plus

Skills

Strong communication skills in an international/diverse environment (both in Japanese and English)
Strong business/commercial acumen, with a good understanding of managing a brand business
Understanding of brand building within a luxury context
Good organizational and planning skills
Presentation and negotiation skills
Strong numerical/analytical skills
Be creative / lead innovation
Strong people management/coaching skills
Good networking, influencing, and communication skills
Drive for results
Deal with ambiguity
Problem solving / be able to generate solution pro-actively
Take responsibility
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