Minato, Tokyo Xinobi AI

【Role Summary】

Product launch targeted for 〜2025.8 across Japan, Korea, and the U.S. This role will drive GTM readiness for these markets.

Korea market involvement: Plan and execute KR-localized campaigns, ensure regulatory and cultural fit, and coordinate with KR partners and media.

As
Global Marketing Manager
, you will lead Xinobi's global marketing initiatives for our Personal AI products (
Buddy OS / Memory OS
), overseeing brand, GTM strategy, growth, and communications across markets in
Japan, Korea, the U.S., and Europe
.

Rather than promoting single features, you will help define the
Personal AI
category itself — creating an emotional, cultural, and product-driven connection between technology and people.

You'll work cross-functionally across Product, Growth, Design, and PR to
build and scale the narrative, community, and adoption of Personal AI worldwide.

【Responsibilities】

Global Go-to-Market Strategy

-Plan and execute annual marketing strategies and quarterly OKRs

-Lead launch and campaign execution in multiple regions (JP/KR/US/EU)

-Design launch plans and positioning in collaboration with PMM and Product

Brand & Positioning

-Define the brand architecture and messaging framework for the
Personal AI
category

-Build narrative consistency across regions and audiences

-Develop brand tone, voice, and creative guidelines for corporate and product brands

Product Marketing (PMM)

-Define use cases, pricing, packaging, and competitive positioning

-Collaborate with Product, CS, and Sales teams to ensure market fit and adoption

-Communicate product updates through release notes, blogs, and webinars

Content & PR

-Create thought-leadership content (blogs, white papers, case studies)

-Build relationships with media, analysts, and KOLs

-Drive global PR, co-marketing campaigns, and joint announcements

Growth Marketing

-Oversee website strategy, SEO, performance marketing, and landing page optimization

-Manage CRM and lifecycle campaigns (email, in-app)

-Analyze performance using funnel, cohort, attribution, and ROI frameworks

Community & Ecosystem Development

-Build and engage user and developer communities through events, hackathons, and ambassador programs

-Lead co-marketing partnerships with platform and technology partners

-Promote developer adoption of SDKs and APIs

Localization Strategy

-Establish editorial and language guidelines across English, Japanese, and Korean

-Ensure brand consistency, terminology alignment, and translation quality

【Required Qualifications (MUST)】

  • 5+ years
    of experience in
    Global Marketing or Product Marketing (PMM)
    within software, AI, or tech domains
  • Business fluency in
    English
    and either
    Japanese or Korean
    (native/bilingual level in one is preferred)
  • Experience with analytics tools (GA4, Looker, Amplitude, etc.) and attribution modeling
  • Proven ability in KPI design and campaign performance tracking (Lead → MQL → SQL → ARR)
  • Experience working with multicultural, cross-functional teams
  • Experience in startups or venture companies, or strong comfort driving fast-paced projects and operations.

【Preferred Qualifications (WANT)】

  • Experience in
    strategy development, media/analyst relations, or long-form content creation
    in English
  • Hands-on experience with
    developer ecosystem marketing, SDK promotion, or community management
  • Experience in
    category design
    or thought leadership positioning
  • Knowledge of
    performance marketing, SEO, CRM
    , and creative direction
  • Proven success in global
    product launches or PMF
    development
  • Brand management experience in
    AI, SaaS, or platform businesses

【ポジション概要】

ローンチ目処:2025年夏ごろを予定/対象市場:日本・韓国・米国。各市場に向けたGTM体制の構築・実行を担っていただきます。

  • 韓国マーケットでの業務対応:KR向けキャンペーン運用、ローカライズ、規制・文化適合、現地パートナー/メディア連携

グローバル・マーケティングマネージャーは、XinobiのPersonal AIプロダクト群(Buddy OS / Memory OS)の
グローバル市場(日本・韓国・米国・欧州)における市場浸透とブランド構築を統括するリーダー
です。

単一の機能訴求ではなく、パーソナルAIという新カテゴリを市場に定義し、開発者・企業・ユーザーコミュニティを巻き込みながら**「Personal AI体験の文化を創る」**役割を担います。

ブランド設計、Go-to-Market戦略、PR・コミュニティ・グロース施策を横断的に推進するハイブリッドなポジションです。

【主な業務内容】

グローバルGo-to-Market戦略の策定と実行

-年間マーケティング計画・四半期OKRの策定と推進

-各国(JP/KR/US/EU)でのローンチ/キャンペーンの企画・運用

-新機能・新プロダクトのローンチプラン設計(PMM連携)

ブランド&ポジショニング

-Personal AIカテゴリにおけるブランドアーキテクチャの設計

-ナラティブ・メッセージング・価値仮説・差別化構造の整理

-企業・プロダクトブランドのトーン&ボイス整備

プロダクトマーケティング(PMM)

-ユースケース定義、価格・パッケージ設計、競合分析

-プロダクトチーム/CS/セールスとの連携による市場適応

-プロダクトアップデートのコミュニケーション(リリースノート/ウェビナー)

コンテンツ&PR

-ブログ/ホワイトペーパー/ケーススタディなどの制作

-メディア登壇・アナリスト・KOLとの関係構築

-プレスリリース/グローバルPR/共同発表(Co-marketing)

グロースマーケティング

-サイト/SEO/パフォーマンス広告/LP最適化

-CRM/ライフサイクル施策(メール/アプリ内)

-データ分析(ファネル、コホート、アトリビューション、ROI)

コミュニティ・エコシステム構築

  • 開発者・ユーザーコミュニティの運営/ハッカソン/アンバサダー施策

-パートナー企業とのCo-marketing/コミュニティ連携

-開発者向けSDK/APIエコシステムの浸透支援

ローカライゼーション戦略

-英語/日本語/韓国語などの編集ガイドライン策定

-各言語の品質/一貫性担保(用語統一・誤訳防止)

【必須要件(MUST)】

  • インターネット/AI関連ビジネスでの
    グローバルマーケティング or PMM実務経験(5年以上)
  • 英語+日本語または韓国語での業務遂行能力(いずれかネイティブ/バイリンガル歓迎)
  • 分析基盤(GA4/Looker/Amplitude等)とアトリビューション理解
  • KPI設計・施策管理(リード→MQL→SQL→ARR等)の経験
  • 複数国・多文化チームでのプロジェクト推進経験
  • スタートアップ、ベンチャー経験のある方。もしくはスピード感を持ったPJ、業務推進に抵抗のない方。

【歓迎要件(WANT)】

  • 英語での
    戦略立案・登壇・メディア/アナリスト対応・長文ライティング
    経験
  • デベロッパーエコシステム/SDKマーケティング・コミュニティ運営経験
  • PR・アナリストリレーション/カテゴリデザイン経験
  • パフォーマンス広告・SEO・CRMの実運用およびデザイン/コピー監修経験
  • グローバル市場における製品ローンチまたはPMF経験
  • AI/ソフウェア/プラットフォーム事業におけるブランド構築経験

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