Trade Marketing

3週間前

Tokyo PUMA Full time

YOUR MISSION


Responsible for Trade Marketing / In-store marketing planning and implementation.

Plan, execute and monitor Trade Marketing / In-store marketing activities within the country to achieve brand and commercial objectives working with the key stakeholders.

・Lead and support trade marketing planning and implementation for key strategic account.
・Implement seasonal Local Marketing initiatives within the country
・Implement commercial communications strategy for sell-in and sell-through

Task1:
Implement commercial communications plans aligned with Sales to optimize brand exposure to trade. Maintain budget efficiency whilst focus on supporting key accounts.

Task2:

Analyze, assess the process for delivering effective sell in and sell through Trade / in-store marketing strategies in alignment with Local Brand Marketing strategy.


Task 3:
Oversee production and delivery of wholesale in-store communication tools with third party agency and vendor management.

KPIs:
Brand Presentation
Clarify Brand Positioning
Launch Key Initiatives
Sales result of Key account in charge

トレードマーケティング / インストアマーケティングのプランニングと実施を担当。主要ステークホルダーと協力し、ブランドおよび商業目標を達成するため、国内におけるトレードマーケティング活動を計画及び実行する。
・戦略的アカウントに対するトレード / インストアマーケティングのプランニングと戦略的な実施をリードし、サポートする。
・国内におけるシーズンごとのローカルマーケティング施策の実施
・セルイン・セルスルーのためのコマーシャル・コミュニケーション戦略の実施

タスク1:
営業部門と連携したコマーシャル・コミュニケーション・プランを実施し、取引先へのブランド露出を最適化する。 予算効率を維持しながら、戦略的アカウントのサポートに注力する。


タスク2:
日本のブランドマーケティング戦略に沿った、効果的なセルイン・セルスルーを実現するトレード / インストアマーケティング戦略を提供するためのプロセスを分析、評価する。


タスク3:
サードパーティの代理店およびベンダーのマネジメントを通して、卸売の店頭コミュニケーション・ツールの制作と納品を監督する。


KPIs:
ブランド・プレゼンテーション
ブランド・ポジショニングの明確化
取り組みの立ち上げ
担当キーアカウントの販売実績

YOUR TALENT



・Education:
Bachelor's degree

・Professional: 3-5+ years in Trade / In-store / Retail marketing experience
・Marketing planning & implementation both on-line and off-line
・Timeline management
・Budget management skills
・Creative direction
・Agency and production management skills
・Knowledge of PR, media, digital media & influencer marketing
・Sales promotion planning & implementation.
・Extensive knowledge and experience of retail/account/trade/in-store marketing
・High level of communications skills in Japanese
・Business level English preferred

YOUR BENEFITS
Free gym
Company discount
Flex time
Work from home policy

・大学卒業、もしくはそれと同等の知識のある方
・3-5年以上の小売におけるマーケティング経験
・オンラインおよびオフラインのマーケティングプランニングおよび実施
・タイムラインマネジメント
・予算管理能力
・クリエイティブディレクション
・代理店およびプロダクションのマネジメントスキル
・PR、メディア、デジタルメディア、インフルエンサーマーケティングに関する知識
・販売促進の企画・実施
・小売/アカウント/貿易マーケティングに関する幅広い知識と経験
・日本語での高いコミュニケーション能力
・ビジネスレベルの英語力があれば尚可(英語に抵抗がなく学習する意欲がある方)

YOUR BENEFITS
スポーツジム法人契約
社員割引制度
フレックスタイム制度
在宅勤務

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