Marketing Lead

2週間前

Tokyo Binance

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

The role reports to the Regional Marketing team supporting community and affiliate marketing. You'll be able to drive new campaigns and build strong community engagements within the local market.

Responsibilities

Drive user growth and market expansion for Binance in Japan by developing and executing tailored marketing strategies
Leverage a wide range of advertising channels and social media platforms to increase Binance brand awareness in the Japanese market, ensuring optimal return on investment
Lead integrated marketing campaigns from strategy development and briefing to execution and performance measurement
Brainstorm, plan, and implement both online and offline events to boost user engagement and brand presence

Requirements

Proven experience in marketing management with strong ownership and high emotional intelligence
Passionate about working in a fast-paced, startup-like environment
Minimum 3 years of marketing and user growth experience focused on the Japanese market; advertising management experience is a plus
Good understanding of cryptocurrency terminology and trends, with a genuine interest in crypto culture
Flexible and able to work extended hours to keep pace with the dynamic crypto community
Bilingual English/Japanese is required to be able to coordinate with overseas partners and stakeholders.
Strong organizational skills with the ability to multitask and manage time effectively


Conditions:
・ Competitive salary

・ Flexible working conditions

・ Flat organisation

・ Great Locations with a highly talented and international colleagues

・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange

About Binance


Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions.

Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world.

The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.


We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses.

These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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