About BeReal
At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 70+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.
Role
We're looking for a Head of Market Development to join our team at BeReal. In this role, you'll be the strategic leader responsible for establishing and scaling BeReal's presence in the Japanese market.
- Local Strategy & Adaptation: Define Japan-specific growth strategy including positioning, messaging, and distribution channels tailored to Japanese culture and social norms
- Cultural Product Adaptation: Work closely with product and design teams to adapt BeReal's features to Japanese user preferences, privacy expectations, and social behaviors
- Market Intelligence: Identify key usage differences compared to Europe/US markets and translate insights into actionable product and marketing strategies
- User Acquisition & Growth: Lead comprehensive user acquisition campaigns across digital channels, campus initiatives, influencer partnerships, and local events
- Strategic Partnerships: Build and manage partnerships with universities, local brands, media companies, and content creators to accelerate growth
- Platform-Specific Growth: Develop growth loops leveraging Japan's unique social media landscape (LINE, Twitter/X, TikTok, etc.)
- Product Feedback Loop: Serve as the voice of Japanese users to headquarters, identifying successful features and areas for improvement
- Budget & Operations Management: Oversee marketing and operational budgets while ensuring efficient resource allocation
- Performance Accountability: Track and optimize key metrics (DAU, retention, virality) while reporting insights and results to headquarters
Profile
- 7+ years of experience in market development, growth, or general management roles, preferably in consumer tech or social media
- Proven track record of successfully launching and scaling digital products in the Japanese market
- Deep understanding of Japanese culture, social media landscape, and consumer behavior patterns
- Experience building and leading cross-functional teams in fast-paced, high-growth environments
- Strong analytical mindset with experience in growth metrics, user acquisition, and performance marketing
- Excellent communication skills in both Japanese and English, with ability to present to C-level executives
- Experience working with international headquarters while managing local market needs
- Entrepreneurial mindset with ability to operate independently and make strategic decisions
- Network within Japan's tech, media, or influencer ecosystem is highly valued
- Bachelor's degree required; MBA or equivalent advanced degree preferred
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