NEW
求人番号:JN 掲載日:
Brand Marketing Specialist │ マーケティングスペシャリスト
世界的な人気飲料ブランドの拡大を支えるMarketing Specialistとしてのキャリアを築きませんか?
万円 東京 営業&マーケティング 広告 / メディアプランナー
募集要項
会社概要 同社は世界的に有名な飲料メーカーで、年々売上を増加させている企業でもあります。ブランディング戦略に大変力を入れており、広告、スポーツ、音楽を利用して宣伝を行っています。
業務内容
大人気の飲料プロダクトで世界に羽ばたくあのエナジードリンクのメーカーが
【Marketing Specialistポジション】
をOpenしています
エナジードリンク市場でトップクラスのシェアを持ち、そのブランド力はスポーツ、音楽、アートなど多岐に渡る分野で強い影響を持つ同社。
なかでもモータースポーツやエクストリームスポーツ、音楽イベントなどにおいてはビッグスポンサーとして知られています
そんな同社の製品の認知やブランド力の向上を目指し、統合マーケティングコミュニケーションの開発を主導・支援する【Brand Specialist】として、活躍しませんか?
TV広告などのメディアbuying、スタジアムの電光掲示板に対する時間枠の獲得、またOff,On関わらず消費者がどのように商品の購入に至ったかをモニタリング・効果測定を行うなど試行錯誤しながら、昇進の魅力を最大限に届けていく魅力的なポジションです。
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
This position is responsible for leading and assisting the development of integrated marketing communication (IMC) with key focus to paid media strategy and planning for projects across brand marketing (Always-on Brand Advertisement, Occasion Marketing, New Product Launches, and Brand Events).
■業務内容:
【INSIGHTS & ANALYSIS】
- Analysis of consumer insights and media habits, and translating it to actionable strategy and execution.
- Curiosity and proactive mindset to discover opportunity in media trend and/or consumer media consumption behavior where the brand can further strengthen its brand equity towards consumer.
【TOUCH POINT STRATEGY & PAID MEDIA PLANNING】
- Objective driven touchpoint and paid media planning, with efficiency and effectiveness, including bring to life the campaign concept/idea through appropriate consumer journey, identifying clear role for paid, earned, managed, and owned.
- Proactive touchpoint and media ideation (online & offline) that creates deep engagement and/or create WOW brand moments for consumers.
【PROJECT MANAGEMENT】
- Effective management of assigned projects, from business strategy & objective setting, agency briefing, project timeline management, to final execution.
- Cross-functional collaboration with the company internal functions (Marketing functions, Off- & On-Premise team, Finance), headquarter counterparts, and also agency partners.
【PAID MEDIA PERFORMANCE & QUALITY CONTROL INCLUDING COMMUNICATION PLATFORM MANAGEMENT】
- Dedicated effort to achieve & maximize paid media performance (esp. TV, OOH and Online Ad) against measurable objective, including post-execution review and implications for future projects.
- Management of communication platforms e.g. LINE official account as a part of paid media planning.
【CREATIVE ADAPTATION & PRODUCTION MANAGEMENT】
- Lead the local adaptation of HQ-developed creative to maximize relevance and effectiveness for Japanese consumers.
■KEY RESULT AND DELIVERABLES:
- Achievement of agreed individual annual objectives.
- Delivers the Brand Marketing Business Plan.
- Development of key brand indicators: Top of mind awareness, P12M & P4W Trial, Trial at key Occasions and brand images.
- Successful planning, execution, review of IMC and paid media plans, while strengthening the collaboration with internal functions as well as external partners.
- Assisting the Senior Brand Manager/Head of Brand Marketing in the development of briefs, PPT documents, alignment with key stakeholders, related to assigned Brand Marketing topics and projects.
━━━━━━━━━━━━━━━#spotlightjob10
応募条件
■必須要件:
- University degree
- +3~5 years of B to C marketing with direct experience of touchpoint planning, media campaign management and creative production under holistic integrated marketing communications planning, in advertising agency and/or brand marketing (client).
*FMCG marketing experience plus
- Basic knowledge and experience of managing B to C brand marketing (FMCG brand experience plus) and paid media campaign management, including understanding of basic media planning method & theory
- Experience in digital & social paid media led campaigns, communication platform management experience is also preferred
- Basic knowledge and experience of creative production process – plus to have
- Objective & result-oriented, with proven track-record of showing results
- Strong project management and interpersonal skill – be able to take the "driver seat" and lead internal & external stakeholders to deliver quality output within the timeline
- Logical & analytical thinking skills to collect data, analyze, and form implication & strategy
- Proactive curiosity to understand consumer/category/media landscape
- Attention to detail and high level of a self-organized working-style
- High standard of integrity with a passion for the brand and commitment to Red Bull values with "Entrepreneurial" mindset
- Business level English – written and spoken.
給与 万円
勤務地 東京
BRSコンサルタント
Ami Hayashi
Corporate Services
メールでお問い合わせ
-
Tokyo PERSOL CAREER BRS (Bilingual Recruitment Solutions) ￥900,000 - ￥1,200,000 per yearBrand Marketing Specialist for a global popular energy drink brand. Develop integrated marketing communication (IMC) with key focus to paid media strategy and planning for projects across brand marketing. · Analysis of consumer insights and media habits, and translating it to act ...
-
Tokyo PERSOL CAREER BRS (Bilingual Recruitment Solutions) ￥900,000 - ￥1,200,000 per yearデジタルマーケティング戦略の立案から実行、効果測定、改善までを一貫してご担当いただけます。 · B2Bデジタルマーケティング戦略の策定と実行推進 · MA/CRMツールを活用したマーケティングオートメーション施策の設計、実行、運用、効果改善 · デジタル広告の企画、実行、効果測定、分析、最適化 · オウンドメディア・SNSの企画・運用・最適化 · B2BマーケティングにおけるMA/CRM領域の実務経験 · デジタルマーキティング全般の企画・実行経験 · データに基づいた意思決定能力 · 円滑な連携と調整能力 · 自律性と推進力 · 給与: 万円 · Jo ...
-
Tokyo パーソルキャリア株式会社 BRS ￥900,000 - ￥1,200,000 per yearデジタルマーケティングスペシャリストを募集しております。B2Bデジタルマーケティング戦略の立案から実行、効果測定、改善までを一貫してご担当いただけます。 · B2Bデジタルマーケティング戦略の策定と実行推進 · MA/CRMツールを活用したマーケティングオートメーション施策の設計、実行、運用、効果改善 · デジタル広告の企画、実行、効果測定、分析、最適化 · オウンドメディア・SNSの企画・運用・最適化 · SEO対策の実施と改善、LLM最適化の対応 · WebサイトのUI/UXやWeb導線の改善提案、実行 · コンテンツ企画・制作ディレクション · デ ...
-
Tokyo パーソルキャリア株式会社 BRS ￥3,000,000 - ￥6,000,000 per yearデジタルマーケティングスペシャリスト|Digital Marketing Specialist · BtoC 領域を中心に担当いただきますが、BtoB 領域にも携わる機会もあります。 · ...
-
Tokyo ConcentrixConcentrixはCX(Customer Experience)領域において戦略立案・デザインからオペレーション運用・テクノロジー実装までを包括的に支援するグローバルカンパニーです。デジタルチャネルを活用したマーケティング戦略の設計・実行・改善をリードします。BtoC領域を中心に担当しますが、BtoB領域にも携わる機会があります。 · ...
-
Tokyo パーソルキャリア株式会社 BRS ￥2,000,000 - ￥5,000,000 per year世界4大ロボットメーカー/フルフレックス・リモート可・平均残業10-20h程度 · 募集要項 · 会社概要 同社は、産業用ロボットや電気機器、オートメーション技術を提供しています。主に工場やプラントの自動化、省エネルギー化、効率向上を目指すソリューションを提供し、さまざまな産業分野での生産性向上をサポートしています。最新の技術とイノベーションを駆使し、顧客のニーズに応じたカスタマイズされたソリューションを提供することに注力しています。 · ...
-
Brand Marketing
2ヶ月前
Tokyo The Estée Lauder Companies Inc. ￥20,000,000 - ￥25,000,000 per yearWe are seeking dynamic and strategic Senior Marketers to lead and support the marketing function for ELC Japan. Responsibilities includes but not limited to driving brand growth, consumer engagement, and market share through innovative marketing strategies tailored to the Japanes ...
-
Tokyo Boo ￥3,500,000 - ￥6,000,000 per yearWe are seeking a creative Brand Marketing Manager to lead high-impact offline brand activations experiential events awareness-driving initiatives. · Plan develop execute offline brand marketing campaigns across markets. · Creat memorable buzzworthy brand moments. · ...
-
Tokyo Speak ￥5,000,000 - ￥10,000,000 per yearSpeak is looking for a Brand & PR Manager to help shape our identity and expand our reach in Japan. This role is both strategic and hands-on - you'll define the roadmap for how we earn attention and trust in one of our most important markets. · ...
-
Tokyo, Tokyo RGF Professional Recruitment Japan ￥6,000,000 - ￥9,000,000 per yearSupport and execute ATL and digital brand campaigns in Japan, helping maintain consistent messaging, creative quality, and audience engagement. · 2-5+ years in brand marketing or account management (agency or client side) · Fluency in Japanese and Business-level English · Knowled ...
-
Tokyo, Tokyo Coach ￥4,320,000 - ￥7,200,000 per yearWe are seeking a strategic and execution-focused Assistant Manager to support the Senior Brand Manager and Brand Director in implementing marketing strategies that enhance brand equity, visibility, and market positioning for Coach in Japan. · ...
-
Brand Specialist
4時間前
Tokyo, Japan Red Bull ￥900,000 - ￥1,200,000 per yearThis Brand Specialist role is responsible for leading and assisting the development of integrated marketing communication (IMC) with key focus to paid media strategy and planning for projects across brand marketing. · ...
-
Brand Specialist
1週間前
Tokyo Red Bull ￥900,000 - ￥1,200,000 per yearThe Brand Specialist – Advertising leads integrated marketing communication development with focus on paid media strategy and planning. · Analysis of consumer insights and media habits. · Touchpoint and paid media planning. · Project management. · ...
-
Brand Marketing
2ヶ月前
Tokyo The Estée Lauder Companies Inc. ￥9,000,000 - ￥12,000,000 per yearWe are seeking dynamic and strategic Senior Marketers to lead and support the marketing function for ELC Japan. Responsibilities includes but not limited to driving brand growth, consumer engagement, and market share through innovative marketing strategies tailored to the Japanes ...
-
Tokyo, Tokyo Nike ￥900,000 - ￥1,200,000 per yearNike is seeking a bold and visionary talent to join our Tokyo-based marketing team. The ideal candidate brings passion for sport, a deep curiosity about consumers, and a strong belief in Nike's brand vision. · Develop and execute holistic digital marketing strategies across Nike' ...
-
Japan Tiffany & Co ￥5,000,000 - ￥15,000,000 per yearContribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives/projects assigned · Lead creation and ongoing review of Marketing strategy based on ...
-
Tokyo Specialized Group ￥3,000,000 - ￥6,000,000 per yearWe are looking for a Senior Specialist in Retail Marketing for a top company in the sports industry. This role is a great chance to work with a well-known brand and help grow its presence in the market. · セールスプロモーションやマーチャンダイジングの経験があり、効果的なマーケティングツールを作成できる · リテーラーのCRMやマーケティングプラットフォ ...
-
Tokyo IBM ￥4,000,000 - ￥8,000,000 per yearThis is a Japanese-speaking role located in Japan. As a Brand Technical Specialist, you'll work closely with clients to develop relationships, understand their needs, earn their trust and show them how IBM's industry leading solutions will solve their problems whilst delivering v ...
-
Tokyo Specialized Group ￥120,000 - ￥180,000 per yearWe are looking for a skilled Brand Marketing Director to lead a top food and beverage company's entry into the Japanese market. This role offers the chance to shape the brand's identity and strategy. You will manage marketing campaigns and work with teams across the US and Asia. ...
-
Marketing Specialist
1ヶ月前
Tokyo HOSHIKAWA K.K. ￥4,800,000 - ￥8,000,000 per yearWe are searching for a Marketing Specialist role for a major international food & beverage company. Their products are very popular, especially among young people. The Marketing Specialist is a professional role responsible for driving the growth of our brand and maximizing the c ...
-
Marketing Specialist
2週間前
Tokyo, Japan AheadGroup ￥4,000,000 - ￥6,500,000 per yearThe company is seeking a proactive Marketing Specialist with + years of experience to join their growing team. ...
