Director, Brand Management

1ヶ月前

Tokyo Coca Cola Full time

Description

  • Drive Georgia brand business growth through brand value enhancement
  • Drive assigned Georgia brand initiatives such as new product development, IMX development, and business assessment.
  • Lead the development of assigned category growth strategies & execution planning to deliver short and mid/long-term growth.
  • Responsibilities include:
    • Assigned category P/L Management Growth strategy & execution planning through LRP and ABP processes. Consumer-centric innovation pipeline development Strong commercial integration including optimal OBPPC and RGM strategies. Leading cross functional team members to deliver assigned initiatives to achieve assigned business and consumer target.

    What You'll Do for Us

  • Manage assigned category financial performance including periodic tracking and course correction recommendations.
  • Develop assigned category growth strategies and Georgia brand enhancement plans through LRP and ABP processes.
  • Develop annual business plans, including end-to-end strategy development, product & pack launches, and content for consumers and shoppers.
  • Represent the category at key alignment occasions, including business planning routines with global community, OU other functions, and local bottlers.
  • Develop 3-year innovation pipeline with timely alignment with key stakeholders.
  • Support capability development and career guidance for team members.

    • Qualifications & Requirements

  • Commitment to the Georgia brand, business, and people
  • Brand enhancement & consumer-centric thinking, strategic planning capabilities, and portfolio management skills
  • Human centricity, open-mindedness for new challenges and new ways of working
  • Business financial understanding (NSR, GP, MP, marketing-related expenditures, CAPEX) and complex market/human-based data comprehension
  • Lead by example with growth behavior (Curiosity, Inclusivity, Agility, Empowerment)
  • Enterprise mindset and global communication skills to contribute to the global community.

    • What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with multiple billion-dollar brands in the world.
  • Historical heritage: We have operated our business since 1957 in Japan,
    1968 in Korea.
  • Globally networked ways of working: We have fully networked organization and ways of working in global community.
  • Franchiser leadership: We partner with local bottlers as franchise system in both markets.
  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
    • Skills: Brand Architecture, Brand Positioning, Channel Management, Competitor Analysis, Consumer Segmentation, Creative Process, Digital Media Strategy, Human Insights, Leadership, Marketing Goals, Marketing Strategies, Media Planning, Problem Solving, Quantitative Research, Social Media Strategies, SWOT Analysis, Team Management

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