Join our APAC Marketing team as our Brand Manager (hybrid work onsite and from home), making an immediate impact. Together, we build innovative products that elevate lives. If you love adventure, great gear, and have a passion for the outdoors, you're in good company with our OXO, Hydro Flask, and Osprey brand.
About Our Brands:
At OXO, we make everyday better with household tools that delight customers. We're on a quest to innovate, especially if it hasn't been done before. If you think there's a better way to do something, you belong here.
Do you love unique problems and challenges? At Hydro Flask, we put products to the test, delivering 'ahh' experiences to engaged consumers worldwide. We live our brand values, supporting a reliable, playful, adaptive, honest, inclusive, and unconventional culture.
Our mission for Osprey is to create innovative gear that reflects our love of adventure and devotion to the outdoors. We're a leading manufacturer of backpacks and travel gear, proud of our corner of the rugged San Juan Mountains.
This position will be responsible for all marketing activities of OXO, Hydro Flask, and Osprey brand across the Asia Pacific region with a primary focus on Japan market.
What you will be doing:
- Maximize brand exposure and market share by developing and implementing marketing campaigns, including social media and events, for different brands in focus markets within the APAC region.
- Establish and maintain connections with all business partners and internal stakeholders to provide support for a wide spectrum of brands.
- Work closely with business partners to develop various programs and plans, ensuring all are implemented properly as agreed on schedule and on budget.
- Analyze key performance indicators (KPI) for each campaign and provide data-driven improvement action plans.
- Collect consumer and market insights, identify trends, and consumers' behaviors through marketing activities, consumer feedback, and market research for strategic decision making.
- Manage all the internal and external approval processes and systems to ensure marketing campaigns and materials can be launched on agreed schedules.
- Manage marketing expenditure, budget monitoring, and reports.
- Conduct product training when needed.
Skills needed to be successful in this role:
- Operational experience with different stakeholders, including advertising agencies, design houses, and regulatory agencies.
- Work with detail and patience, having a can-do attitude and working diligently to achieve tasks on time, on target, and with tight schedules.
- Excellent verbal and written communication skills in Japanese and English, with the ability to establish and maintain effective relationships with internal and external stakeholders across various levels and cultural backgrounds.
- Knowledge of SEO, SEM, PPC, and SMO.
Minimum Qualifications:
- Bachelor's Degree from a college or university in Business or Marketing related discipline.
- 4+ years in Outdoor and/or lifestyle brands with solid brand and marketing experience.
- Experience in working with the Japan market and at least one of the key Asia Pacific Markets (South Korea, China, Australia).
- Experience in all social and online marketing.
What do we offer:
- Competitive compensation package depending on experience and skills.
- Hybrid working model (work onsite and work from home).
- Modern office with collaborative and friendly workspaces.
- Company closure between Christmas and New Year's.
- The chance to work in an international, diverse, and inclusive environment.
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