Alipay+ Travel

2週間前

Tokyo Ant International
Responsibilities

  • Analyze outbound travel and digital wallet user trends in Japan and across Asia; develop growth strategies across travel categories (flights, hotels, attractions, transportation, etc.) to improve DAT, retention, new user orders, and repurchase.
  • Support Alipay+ partner wallets and regional operations; collaborate with Japanese travel, retail, and lifestyle merchants to drive adoption of Alipay+ Travel Solutions.
  • Develop and localize integrated marketing strategies using Alipay+ brand and Japanese wallet partners to grow users and enhance brand visibility in Japan.
  • Plan and operate online/offline campaigns, content marketing, and themed events to drive user acquisition and conversion among Japanese users.
  • Use data and user insights to identify new marketing opportunities and optimize lifecycle user operations.
  • Lead crossfunctional growth initiatives by collaborating closely with product, tech, UED, marketing, and external partners in Japan.
  • Drive effective communication and project execution across teams to ensure successful implementation of marketing and business strategies in the Japanese market.
Requirements

  • Bachelor's degree or above, with 3+ years of experience in user growth, product operations, brand/marketing operations, channel operations, or integrated marketing. Experience in travel, OTA, O2O, or digital wallet sectors is highly preferred.
  • Strong data analysis ability, strategic insight, and the capability to independently execute projects from 0 to
  • Excellent collaboration skills across functions and cultures; able to manage multi‑stakeholder projects efficiently.
  • Strong business and user insight, with awareness of Japan's market trends and marketing innovation.
  • Experience working with card schemes (Visa, Mastercard) or global/Asia marketing partnerships is a plus.
  • Proficiency in English and Japanese (working language). Additional Asian languages are welcome.
  • Willingness to travel within Asia occasionally; longerterm assignments are a plus.
  • Passion for crossborder travel and strong understanding of Japanese outbound traveler behavior.
職務内容
- 日本およびアジア地域における海外旅行・デジタルウォレット利用トレンドを分析し、航空券・ホテル・観光施設・交通などの旅行カテゴリにおいて
DAT、リテンション、新規注文、再購買 を改善する成長戦略を策定。

  • Alipay+ パートナーウォレットおよび地域チームを支援し、日本の旅行・リテール・ライフスタイル加盟店との協業を通じて Alipay+ Travel Solution の導入を推進。
  • Alipay+ ブランドおよび日本のウォレットパートナーを活用した統合マーケティング戦略をローカライズし、ユーザー成長およびブランド認知向上を推進。
- オンライン/オフラインキャンペーン、コンテンツ施策、テーマイベントを企画・運営し、日本ユーザーの獲得とコンバージョンを強化。
- データとユーザーインサイトを活用し、新たなマーケティング機会を発見し、ライフサイクル運営を最適化。
- プロダクト、技術、UED、マーケティング、外部パートナーと連携し、クロスファンクションの成長プロジェクトをリード。
- 日本市場向けの戦略を効果的に実行するため、関係チーム間のコミュニケーションおよびプロジェクト管理を推進。

応募資格
- 学士以上、ユーザーグロース、プロダクト運営、ブランド/マーケティング運営、チャネル運営、または統合マーケティングで3年以上の経験(旅行・OTA・O2O・デジタルウォレット分野の経験歓迎)。
- 高いデータ分析力と戦略的思考力を持ち、0→1のプロジェクトを独自に遂行できる方。
- 多機能・多文化環境での優れた協業スキル。
- 日本市場のトレンドを踏まえたビジネス/ユーザーインサイトとマーケティング感度。
- カードスキーム(Visa、Mastercard)またはグローバル/アジアのパートナーシップマーケティング経験歓迎。
- 英語・日本語が堪能(業務言語)。
- アジア地域への出張が可能な方。
- クロスボーダー旅行や日本人海外旅行者の行動に対する理解と熱意。

Please submit the resume in English.
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