The Growth Marketing Director for Disney's streaming services (Disney+) in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction.
This role oversees both Performance Marketing (Acquisition) and Lifecycle Marketing (Loyalty & Retention) teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value.
This leader will:
Own the delivery of paid retail subscription targets, and works in close collaboration with US partners.
Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team.
Develop innovative strategies to scale new customer acquisition and reconnect campaigns.
Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization.
Working with Integrated Marketing to deliver a full-funnel view of the consumer journey.
Foster a culture of experimentation to drive innovation and continuously optimize growth strategies.
The ideal candidate is an exceptional leader who combines strategic thinking, data-driven decision-making, and creativity to captivate audiences, inspire optimism, and innovate with courage while maintaining the highest standards of integrity and inclusion.
Strategic Leadership
Lead and oversee Performance Marketing and Lifecycle & Loyalty Marketing in Japan.
Own the delivery of paid retail subscription targets and works in close collaboration with US partners.
Own the delivery of retail subscription and revenue targets, working closely with the Integrated Marketing (Brand & Content Marketing) team to align efforts.
Partner with Finance on revenue generation and subscriber churn analysis, ensuring alignment with broader financial goals.Partner with the Analytics team to track progress against the annual plan.
Work closely with the Partnerships team to optimize collaboration between partner marketing and wholesale efforts, integrating these flows into a seamless consumer journey.
Foster a culture of experimentation, encouraging the team to test innovative ideas that drive growth and efficiency.Lead The Performance Marketing Team To
Develop and implement cross-channel strategies to maximize ROI, scale customer acquisition, and drive reconnect campaigns with measurable KPIs.
Develop strong collaborative relationships with US partners and stakeholders
Leverage robust data insights to refine and enhance performance marketing strategies.
Manage budgets strategically, identifying opportunities to test and scale new marketing channels.
Champion a framework for measuring the impact of performance campaigns.
Lead The Lifecycle Marketing To
Oversee subscriber retention and engagement initiatives, achieving measurable results in churn reduction, monetization, and win-back campaigns.
Lead the development and execution of automated workflows, editorial campaigns, and personalized communication strategies to nurture customer relationships.
Collaborate with the Analytics team to establish a framework for measuring lifecycle campaigns' impact, iterating on strategies based on actionable insights.
LoyaltyEnhance customer loyalty and maximize lifetime value through loyalty initiatives, and subscriber perks.
Drive the Loyalty team to deliver the perk program, aligning with business KPIs and fostering deeper subscriber connections.
Professional Qualifications And Experience
10–15 years of proven experience in a relevant growth marketing or digital marketing leadership role.
Demonstrated success in leading and managing high-performing teams in Japan.
Experience working within a global matrix organization, effectively navigating and aligning local and global priorities.
Key Skills
Strategic Visionary:
Ability to think strategically, leveraging data and insights to guide decision-making and planning.
Creative Problem-Solver:
Combines creativity with analytical rigor to develop innovative strategies.
Stakeholder Management:
Strong skills in building relationships and influencing across diverse teams and functions.
Exceptional Communication:
Strong presentation skills and storytelling abilities to captivate audiences and inspire action.
Team Builder:
Proven ability to motivate, manage, and develop teams to achieve shared goals.
Results-Oriented:
Focused on delivering measurable business outcomes with agility and efficiency.
Change Champion:
Inspires creativity and innovation, adapting to and driving change in dynamic environments.
Bilingual:
Professional Level of both Japanese & English
What It Takes To Lead In This Role
Captivate the audience
Tell compelling stories that resonate with both internal and external stakeholders.
Inspire optimism
Motivate and develop the team while fostering collaboration and a shared sense of purpose.
Innovate with courage
Embrace bold, forward-thinking strategies while respecting the company's legacy and values.
Act with integrity & inclusion
Commit to doing the right thing, ensuring an inclusive and ethical approach to all initiatives.
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