Market Research Manager

4週間前

Tokyo United Nations Children's Fund


Job Description



Description


–>

This position will help increase UNICEF fundraising net revenues and private sector engagement by designing, conducting and interpreting research to produce insights that ignite the decision making within Fundraising and Communications. This post will focus on the East Asia Pacific region, influencing and making recommendations within fundraising offices, including National Committees, Regional Offices and Country Offices.

The Market Research Manager, under the overall guidance and direction of the Chief of Audience and Market Insights is accountable for managing market research projects, playing a key role in the formulation of UNICEF and PFP strategies, and ensuring the growth in effective use of audience and market insight.

The role holder is responsible for establishing research plans, overseeing work progress to ensure the achievement of concrete and sustainable results that deliver the global, regional, and country goals.

Managing research with supporters and individual giving (IG) donors (people providing regular monthly gifts, cash gifts, legacies and other forms of giving suitable for most audiences:
  • Align priorities with the Chief Audience and Market Insight and set research path to meet the insight needs of IG teams in the East Asia Pacific region (EAP).
  • Provide overall policy guidance and direction and coordinate activities. Provide consultation on problem areas and operational issues.
  • Monitor work progress and ensure results are achieved according to schedule and performance standards.
    • Understanding business needs and how insights can enable decision making:
  • Meet with relevant stakeholders to define the business needs.
  • Establish realistic briefs provided for new research projects that meet business needs.
  • Ensure any investment into insight projects is well aligned to stakeholder requirements.
    • Designing insight plans:
  • Ensure new research project results are actionable and address business issues.
  • Ensure high quality execution of research studies.
  • Provide business partners with relevant high-quality research recommendations.
  • Support the Chief to ensure accountability for actions identified within research outputs.
  • Make use of the latest developments in research and imaginative approaches to provide fresh strategies for insight plans, securing and maintaining buy-in from business owners.
    • Analyzing and presenting consumer and market research findings:
  • Work with business partners to deliver executive summaries for all research. The summaries must include team recommendations and a business owner response and/or commitment to actions.
  • Demonstrate how developed insights satisfy the criteria defined by UNICEF.
  • Provide guidance on sensitive and specialized issues, and on global and strategic issues, demonstrating how the audience and/or market can help address the issue.
    • To qualify as a champion for every child you will have...

    Education:


  • An advanced university degree in one of the following fields is required: market, consumer, or social research, marketing, or business.
  • Alternatively, a first-level University Degree in a relevant field combined with two additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.
    • Experience:
  • A minimum of eight years of relevant professional experience is required.
  • Experience working in research with mass market audiences is required.
  • Experience from commercial brands targeting these audiences will be an asset.
  • Experience in and knowledge of East Asia and Pacific markets required.
  • Knowledge and experience of multiple markets as well as consumer products and brand research are required.
  • Fundraising experience is an asset.
  • Experience working in the development sector is an asset.
  • UN/UNICEF experience is an asset.
    • Language requirement:
  • Fluency in English is required.
  • Japanese, or a language from the East Asian Pacific Regions (EAPRO) is an asset.
  • Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.
    • Source:

    Recommend your friend



    –>


    To help us track our recruitment effort, please specify on the application form/indicate in your cover letter where ) you saw this job posting.

    • Marketing Researcher

      3日前

      Tokyo Rakuten Full time

      Description · : Business Overview · Commerce & Marketing Company provides advertising and marketing services that include media business, digital ad business, research business, and influencer business. · We provide comprehensive support not only from a revenue perspective as ...

    • marketing research consultant

      2週間前

      Tokyo Rakuten Full time

      Description · : Business Overview · Expanding marketing partner business with mission to maximize client sales We provide a wide range of marketing solutions, including over 70 Rakuten services, advertising and marketing research using over 100 million Rakuten IDs. · Sales and ...

    • Marketing Research Director

      1週間前

      Tokyo Rakuten Full time

      Description · : Business Overview · Commerce & Marketing Company provides advertising and marketing services that include digital ad business, research business, and Youtuber business. · We provide comprehensive support not only from a revenue perspective as a single company, ...

    • Paid Online Market Research

      2週間前

      Shinjuku City PowerData Group Consulting

      Job Description · 全国の回答者を募集しています · に興味を登録してください · この登録リンクは、市場調査活動に関心のある方であればどなたでもご利用いただけますので、ご友人やご家族に登録リンクをお気軽にお伝えください。 · We are looking for respondents across Japan · Please register your interest at · Please feel free to pass on the registration link to your friends and family ...

    • メルクG【Market Research Expert】グローバルマーケ/在宅可/社会貢献度◎

      2ヶ月前

      東京都, メルクバイオファーマ(株)

      ■設計/計画:当社ブランドの現状を正確に把握するため、適切な方法論を用いた一次市場調査の設計と実施を推進。ステークホルダーが定義したビジネス課題/機会に基づき、商業戦略、予測、資源配分等に取り組む · ■分析と提供:複数のデータソース(市場調査、社内データ、二次調査レポート)を参照し、実用的なインサイトを準備。必要に応じ、C&MIチーム内の分析リソースと協力して、ベンダーが提供するレポートを超える補足的なインサイトを提供する · ■プロジェクト管理:市場調査ベンダーを管理し、可能な限りフィードバックを全体の設計に統合。結果をレポート、データ構造、文書化し ...

    • Insights & Marketing Research Coordinator/Specialist

      3日前

      Tokyo Isearch worldwide Permanent

      The Insights & Marketing Research Coordinator will oversee consumer and market insight studies, performing a variety of quantitative and qualitative assessments internally to uncover key insights crucial for the successful introduction of our products and concepts tailored to me ...

    • Marketing Manager

      7時間前

      Tokyo LexisNexis Japan KK Company Full time

      About the Role · We are seeking an experienced marketer to manage our marketing within Japan and South Korea. You will help build a marketing mix across multiple channels – events, webinars, social media, email campaigns etc. You will also manage operations to ensure efficiency a ...

    • Marketing Manager

      1週間前

      Tokyo PIMCO Full time

      PIMCO is a global leader in active fixed income with deep expertise across public and private markets. We invest our clients' capital across a range of fixed income and credit opportunities, leveraging our decades of experience navigating complex debt markets. Our flexible capita ...

    • Marketing Manager, TVRT

      3週間前

      Tokyo Abbott OTHER

      Abbott is a global healthcare company devoted to improving life through the development of products and technologies that span the breadth of healthcare. With a portfolio of leading, science-based offerings in diagnostics, medical devices, nutritionals and branded generic pharmac ...

    • Marketing Manager

      3日前

      Tokyo HubSpot, Inc

      Japan Marketing Manager · We are looking for a creative, data-driven and Japanese speaking marketer to join the Japan Marketing Team. We love independent thinkers who are prepared to take on new challenges with a can-do attitude. · Our ideal candidate is someone who is knowledg ...

    • Marketing Manager

      4週間前

      Tokyo Acronis

      Acronis is a world leader in cyber protection—empowering people by providing them with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for someone who is ready to join our mission in cre ...

    • Marketing Manager

      3日前

      Tokyo GumGum, Inc

      GumGum is a contextual-first, global digital advertising platform that uses advanced AI technology to serve captivating creative ads that drive consumer attention, without the use of personal data. At GumGum, we don't need to know who you are to deliver relevant and engaging ads ...

    • Marketing Manager

      3日前

      Shinjuku City PTW Full time

      PTW is searching for a dynamic Marketing Manager to join our team in Japan. With almost three decades of experience in external development for the video games industry, PTW is expanding its creative team. As our family of brands grows, we need to strengthen our marketing team to ...

    • Marketing Manager

      3日前

      Tokyo Sonova

      Marketing Manager, Japan · Purpose: · Provides strong and effective leadership to Japan Marketing function · Leads the development of integrated marketing plan through product launches, promotions, events, campaigns (offline and online), affiliate partnerships to create consume ...

    • Marketing Manager

      3日前

      Tokyo Royal Swinkels Full time

      Royal Swinkels is a global family business of maltsters and brewers serving the retail and hospitality industry. We have steered a bold and independent course for over 300 years. From sourcing to production, our high-quality malts, beers and non-alcoholic drinks are enriched with ...

    • Marketing Manager

      1日前

      Tokyo Dynatrace Full time

      Job Description · This role supports growth objectives in Dynatrace's Japan business by planning and delivering demand generation and awareness programs designed to acquire prospects and advance existing enterprise opportunities. The position aligns and collaborates closely with ...

    • Market Manager

      2日前

      Tokyo Hopper Full time

      About the job Hopper is expanding in Japan. We're looking for a Japan based Market Manager to join our small but growing Hotel team. In this role, you will find, develop, and maintain a portfolio of hotels that Hopper makes bookable through the Hopper app and our partnerships. Yo ...

    • Marketing Manager

      2週間前

      Tokyo Dexcom

      About Dexcom · Founded in , Dexcom, Inc. (NASDAQ: DXCM), develops and markets Continuous Glucose Monitoring (CGM) systems for ambulatory use by people with diabetes and by healthcare providers for the treatment of people with diabetes. The company is the leader in transforming di ...

    • Marketing Manager

      2週間前

      Tokyo Social Discovery Group Full time

      Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company's portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and i ...

    • Marketing manager

      2週間前

      Tokyo Westinghouse Electric Company LLC.

      General Job Function: · •Lead business development and capturing opportunities on BWR Fuel · •Develop and foster customer relationships · •Support business growthDuties and Responsibilities (in the order of priority): · •Expected responsibilities are support the promotion of BWR ...