Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
Location:
Tokyo, JAPAN
Department:
Logicool, B2B Division
Reports to:
Japan B2B Head
Type:
Full-time
About The Role
We are seeking a dynamic and results-driven Logicool for Business
Marketing Lead for Japan to drive our marketing strategy in Japan. This
role will be pivotal in delivering integrated marketing programs that
accelerate growth through both our partner ecosystem (to and through
partners) and generate awareness directly with enterprise and SMB
customers.
You will be responsible for building pipeline, increasing brand awareness,
and strengthening market share in Japan. The ideal candidate is an
experienced regional marketer with strong commercial acumen, deep
understanding of local market nuances, and a proven track record of
executing impactful B2B marketing programs in collaboration with sales
and partner teams.
You will also be responsible for leading 4P for specific categories such as
VC (Video Collaboration) in B2B market, properly managing new product
launch, pricing, margin, and GTM.
Key Responsibilities
Japan B2B Strategy & Leadership
Develop and execute the Japan B2B marketing strategy, aligned with
EAD (Europe Asia Developed) regional and global priorities.
Lead a small team of local marketing specialists and agencies to
deliver results.
Take full ownership for VC category P/L, including forecasting & GTM
Partner (To and Through) Marketing
Drive joint marketing programs with key partners, including
distributors, resellers, and strategic alliances.
Build partner enablement and co-marketing plans that generate
qualified leads and measurable pipeline.
Manage MDF (Marketing Development Funds) effectively, ensuring
ROI and compliance with partner program guidelines.
Collaborate closely with the partner sales organization to align
marketing initiatives with channel growth objectives.
End-Customer Marketing (Enterprise & SMB)
Plan and execute integrated marketing campaigns (digital, content,
events, ABM, and demand generation) targeting enterprise and SMB
customers across priority industries.
Localize global campaigns and messaging to ensure cultural and
linguistic relevance, and oversee management of the local PR
agencies.
Work with sales and business development teams to accelerate
funnel progression and support account-based programs.
Leverage analytics and insights to optimize marketing performance
and improve conversion metrics.
Cross-Functional Collaboration
Partner with regional sales leaders and product marketing to
translate business objectives into actionable marketing plans.
Collaborate with the global and regional marketing organizations
including operations, demand gen, and channel marketing teams to
ensure brand consistency and operational excellence.
Represent the Japan market in regional and global marketing
forums, sharing best practices and success stories.
4P Management mainly for VC
Maximize revenue and profit for VC category in Japan B2B market by
leading VC CCM (Video Collaboration Cluster Category Manager)
Qualifications & Leadership Experience
8+ years of experience in B2B marketing, with at least 3 years in a
regional or multi-country marketing & 4P role.
Proven leadership experience, including managing direct reports, or
cross functional teams in Japan
Track record of driving measurable pipeline growth through partner
and end-customer marketing.
Experience in technology, or IT services industries strongly preferred.
Strong understanding of partner ecosystems and channel marketing
models in Japan
Native or fluent in Japanese and business-level English.
Exceptional stakeholder management, influencing, and presentation
skills.
Data-driven mindset with proficiency in CRM and marketing
automation platforms (Salesforce, Marketo, Knak, Seismic, Tableau
etc.).
Willingness to travel across the region (up to 30%).
Across Logitech we empower collaboration and foster play.
We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations.
Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design.
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future.
Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families.
We can't wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at for assistance and we will get back to you as soon as possible.
シニアレベル
雇用形態
正社員
職務タイプ
マーケティング、営業
業種
コンピューター・電子機器製造業
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